Norman Gale

“ The primary business of a publisher is to discriminate, both as to intrinsic literary merit, and with regard to what will hit the public taste, a classical illustration of the difficulty in gauging the latter being the rejection of "John Inglesant" by the late James Payn, then "reader" for an eminent firm. ”

“ Penrose has taken for her theme the love story of a clergyman whose benefice is an Irish coast town, and in whose flock prominence is attained by narrow zeal rather than by amiability. He is really a good man, and is lucky enough, or the reverse, to win the hand of a delightful young lady whose charms, however, do not command the unanimous approval of the parishioners. ”

“ A striking study of nomadic life among the peasant classes, translated from the Russian by J.K.M. SHIRAZI.
It is one thing to be a famous writer; it is another to be widely read. Maxim Gorky is at present included in both categories, though as regards the second condition he had scarcely qualified prior to the publication of "Creatures that once were Men." It was a bold venture, for all the former successes in shilling form were either sensationally melodramatic or frankly farcical. Encouraged by the huge demand for Maxim Gorky's book, Mr. ”

“ The Alston Rivers' Shilling Library.
Creatures that once were Men. MAXIM GORKY. With Introductory by G.K. CHESTERTON.
Lovers in London. A.A. MILNE.
"'A Coming Humorist.' ... In Mr. Milne it may not be extravagant to descry a writer with a future before him." —Evening Standard and St. James's Gazette.
Change for a Halfpenny. C.L.G. and E.V.L.
The hustling methods of modernity possess undoubted possibilities for humorous treatment, and no one has appreciated the fact more keenly than the authors of "Wisdom While you Wait." ”

“ These "Sunday Morning Talks to Children" are full of charm and suggestive thought.
"We can hardly praise too highly the beauty and exquisite simplicity of these talks."—Literary World.
London: ALSTON RIVERS, 13, Arundel Street.
Mr. Reginald Turner has already achieved such distinction as an author of superior fiction (witness the success of his "Comedy of Progress" and "Cynthia's Damages,") that a cordial reception was assured for his latest book "Peace on Earth." It is a pathetic story that he has to tell ”

“ The Unequal Yoke. Mrs. H.H. PENROSE. [Now Ready.
The Discipline of Christine. Mrs. BARRÉ GOLDIE. [Now Ready.
Peter Binney, Undergraduate. ARCHIBALD MARSHALL. [Now Ready.
Peace on Earth. REGINALD TURNER. [Now Ready.
The Countermine. ARTHUR WENLOCK. [Now Ready.
The Friendships of Veronica. THOMAS COBB. [May 17.
Hugh Revel, A Public School Story. LIONEL PORTMAN. [July 25.]
Notes on Books.
In issuing a list of new and forthcoming publications, Mr. Alston Rivers cannot but express his gratification at the spirit of fair play which has enabled him to realise such a striking series of successes. ”