Summary

Otto A. Witte The Automobile Storage Battery…

WHAT'S WRONG WITH THE BATTERY?
When a man does not feel well, he visits a doctor. When he has trouble on his car, he takes the car to a service station. What connection is there between these two cases? None whatever, you may say. And yet in each instance the man is seeking service. The term "Service Station" generally suggests a place where automobile troubles are taken care of. That does not mean, however, that the term may not be used in other lines of business. The doctor's office is just as much a "Service Station" as the automobile repair shop.
Source: Gutenberg

Otto A. Witte The Automobile Storage Battery…

Hard, fast and iron-clad rules, which cease to be a means, and become an end, prove a hindrance rather than a help. But an intelligent method, which adapts itself to the needs of the business, is one of the most powerful instruments of business. The battery man who despises it will never do anything well. It does not matter how clever he is, how good a workman he is, how complete his knowledge of batteries, if he attempts to run his business without a plan, he will eventually come to grief.
Purchasing Methods.
Source: Gutenberg

Otto A. Witte The Automobile Storage Battery…

The purpose of the preliminary questioning and examination is not merely to make an accurate diagnosis of the troubles, but to establish a feeling of confidence on the part of the customer. A man who owns a car generally possesses an average amount of intelligence and likes to have it recognized and respected. Your questioning and examination will either show the customer that you know your business and know what should be done, or it will convince him that you are merely putting up a bluff to hide your ignorance.
Source: Gutenberg

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