Summary

W. Roberts Printers' Marks: A Chapter in the History of Typography

An extraordinary solemnity of countenance, a painful sameness and extreme ugliness, are the three dominant features of the angels of the Printers’ Mark. The subject offers but little scope for an artist’s ingenuity it is true, and it is only in a very few exceptions that a tolerable example presents itself. Their most frequent occurrence is in supporting a shield with the national emblem of France, and in at least one instance—that of André Bocard, Paris,—with the emblems of the city and the University of Paris.
Source: Gutenberg

W. Roberts Printers' Marks: A Chapter in the History of Typography

Nearly every French printer and publisher of any note indulges in the luxury of a Mark of some sort, and an interesting volume might be written concerning modern continental examples. The practice of using a Printer’s Mark is an extremely commendable one, not merely as a relic of antiquity, but from an æsthetic point of view. Nearly every tradesman of importance in this country has some sort of trade mark
Source: Gutenberg

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