William McDougall

William McDougall

Summary

Portrait of William McDougall William McDougall 1911 Encyclopædia Britannica (1911)

A group of persons in agreement is capable of evoking the suggestible attitude far more effectively than any single member of the group, and the larger the group the more strongly does it exert this influence. Hence the suggestive force of the popularly accepted maxims and well established social conventions; such propositions are collective suggestions which carry with them all the immense collective prestige of organized society, both of the present and the past; they embody the wisdom of the ages.
Source: Wikisource

Portrait of William McDougall William McDougall 1911 Encyclopædia Britannica (1911)

The normal suggestibility of the child is thus a principal condition of its docility, and it is in the main by the operation of normal suggestion that society moulds the characters, sentiments, and beliefs of its members, and renders the mass of its elements harmonious and homogeneous to the degree that is a necessary condition of its collective mental life. Normal suggestion produces its most striking effects in the form of mass-suggestion, i.e. when it operates in large assemblies or crowds, especially if the members have but little positive knowledge and culture.
Source: Wikisource

Portrait of William McDougall William McDougall 1911 Encyclopædia Britannica (1911)

For, when a belief is propagated by collective suggestion through the large mass of men, each falls under the suggestive sway of the whole mass; and under these conditions the operation of suggestion is further aided by the universal tendency of mankind to imitation and sympathy, the tendency to imitate the actions of, and to experience the emotions expressed by, those about one.
Source: Wikisource

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