Edward Thompson Company

Definition and stakes

Edward John Thompson,  The Leicestershires beyond Baghdad

“ In the depths one must surrender one's efforts and trust to elemental powers and agonies, but in the shallows all the calls are on the 'transitory being' whose flesh and blood are pitted against machinery. How can the nerves and trembling thought bear up? Yet they have borne up, even in men quick with sense and imagination. I felt restless as we lay on the flat desert listening to [77] the bullets singing by or to a nosecap's leisured search for a victim, dipping and twisting to left and right till at last it thudded down. If one must lie still, then company gives a feeling of security. ”
Source: Gutenberg

Edward John Thompson,  The Leicestershires beyond Baghdad

“ Firing slackened down, but on the left, out of sight in a depression, we could hear the 56th engaged.'
As Hasted remarks, it seems incredible that our men lay from 11 a.m. till 3.30 p.m. within three hundred yards of the enemy's trenches. Yet such is the fact.
At 4 p.m. we put down a concentrated [86] bombardment of twenty minutes. The Leicestershires, a forlorn and depleted hope, moved swiftly up to within assaulting distance, C Company in reserve behind the right. The 51st Sikhs supported the attack.
”
Source: Gutenberg

J. Walter Thompson Company,  Things to Know About Trade-Marks…

“ The manufacturer who doesn't advertise has to depend on the jobber and the retailer. In the majority of cases his name never reaches the consumer. His trade is necessarily precarious, and he is constantly in danger of the kind of cut-throat competition that shaves the lowest margin of profit to nothing.
But the manufacturer who advertises has his name and the name of his goods on the lips of millions of people. The retailer who attempts to keep advertised goods from selling is like the man who cuts off his nose to spite his face. People will go elsewhere and get what they want.
”
Source: Gutenberg

Get perspective with Kwize: daily news enlightened by great literature