Gustave Le Bon

“ This is why it happens that it is always the marvellous and legendary side of events that more specially strike crowds. When a civilisation is analysed it is seen that, in reality, it is the marvellous and the legendary that are its true supports. Appearances have always played a much more important part than reality in history, where the unreal is always of greater moment than the real.
Crowds being only capable of thinking in images are only to be impressed by images. It is only images that terrify or attract them and become motives of action. ”

“ We shall not consider the Revolution as a clean sweep in history, as its apostles believed it. We know that to demonstrate their intention of creating a world distinct from the old they initiated a new era and professed to break entirely with all vestiges of the past.
But the past never dies. It is even more truly within us than without us. Against their will the reformers of the Revolution remained saturated with the past, and could only continue, under other names, the traditions of the monarchy, even exaggerating the autocracy and centralisation of the old system. ”

“ AFFIRMATION, REPETITION, CONTAGION When it is wanted to stir up a crowd for a short space of time, to induce it to commit an act of any nature—to pillage a palace, or to die in defence of a stronghold or a barricade, for instance—the crowd must be acted upon by rapid suggestion, among which example is the most powerful in its effect. To attain this end, however, it is necessary that the crowd should have been previously prepared by certain circumstances, and, above all, that he who wishes to work upon it should possess the quality to be studied farther on, to which I give the name of prestige. ”

“ To the Jacobins of this epoch, as to those of our own days, this popular entity constitutes a superior personality possessing the attributes, peculiar to divinities, of never having to answer for its actions and never making a mistake. Its wishes must be humbly acceded. The people may kill, burn, ravage, commit the most frightful cruelties, glorify its hero to-day and throw him into the gutter to-morrow; it is all one; the politicians will not cease to vaunt its virtues, its high wisdom, and to bow to its every decision. ”

“ With the definite loss of its old ideal the genius of the race entirely disappears; it is a mere swarm of isolated individuals and returns to its original state—that of a crowd. Without consistency and without a future, it has all the transitory characteristics of crowds. Its civilisation is now without stability, and at the mercy of every chance. The populace is sovereign, and the tide of barbarism mounts. ”

“ The Parthenon, in its present state, is a wretched ruin, utterly destitute of interest, but it is endowed with such prestige that it does not appear to us as it really is, but with all its accompaniment of historic memories. The special characteristic of prestige is to prevent us seeing things as they are and to entirely paralyse our judgment. Crowds always, and individuals as a rule, stand in need of ready-made opinions on all subjects. The popularity of these opinions is independent of the measure of truth or error they contain, and is solely regulated by their prestige. ”

“ A crowd is in reality inaccessible to reason; the only ideas capable of influencing it will always be sentiments evoked in the form of images.
The history of the Revolution shows on every page how easily the multitude follows the most contradictory impulses given by its different leaders. We see it applaud just as vigorously at the triumph of the Girondists, the Hebertists, the Dantonists, and the Terrorists as at their successive downfalls. ”

“ Should it be regretted that crowds are never guided by reason? We would not venture to affirm it. Without a doubt human reason would not have availed to spur humanity along the path of civilisation with the ardour and hardihood its illusions have done. These illusions, the offspring of those unconscious forces by which we are led, were doubtless necessary. Every race carries in its mental constitution the laws of its destiny, and it is, perhaps, these laws that it obeys with a resistless impulse, even in the case of those of its impulses which apparently are the most unreasoned. ”

“ But while liberty has become very doubtful and fraternity has completely vanished, the principle of equality has grown unchecked. It has been supreme in all the political upheavals of which France has been the stage during the last century, and has reached such a development that our political and social life, our laws, manners, and customs are at least in theory based on this principle. It constitutes the real legacy of the Revolution. The craving for equality, not only before the law, but in position and fortune, is the very pivot of the last product of democracy: Socialism. ”

“ It is seen, then, that we are confronted once more by the fundamental notion of race, which we have come across so often, and on this other notion, which is the outcome of the first, that institutions and governments play but a small part in the life of a people. Peoples are guided in the main by the genius of their race, that is, by that inherited residue of qualities of which the genius is the sum total. Race and the slavery of our daily necessities are the mysterious master-causes that rule our destiny. ”

“ The great revolutions are those of manners and thought. Changing the name of a government does not transform the mentality of a people. To overthrow the institutions of a people is not to re-shape its soul.
The true revolutions, those which transform the destinies of the peoples, are most frequently accomplished so slowly that the historians can hardly point to their beginnings. The term evolution is, therefore, far more appropriate than revolution.
The various elements we have enumerated as entering into the genesis of the majority of revolutions will not suffice to classify them. ”

“ Doubtless a crowd is often criminal, but also it is often heroic. It is crowds rather than isolated individuals that may be induced to run the risk of death to secure the triumph of a creed or an idea, that may be fired with enthusiasm for glory and honour, that are led on—almost without bread and without arms, as in the age of the Crusades—to deliver the tomb of Christ from the infidel, or, as in '93, to defend the fatherland. ”

“ It may interest a few philosophers to know the truth, but the peoples will always prefer dreams. Synthetising their ideal, such dreams will always constitute powerful motives of action. One would lose courage were it not sustained by false ideas, said Fontenelle. Joan of Arc, the Giants of the Convention, the Imperial epic—all these dazzling images of the past will always remain sources of hope in the gloomy hours that follow defeat. They form part of that patrimony of illusions left us by our fathers, whose power is often greater than that of reality. ”

“ Prestige in reality is a sort of domination exercised on our mind by an individual, a work, or an idea. This domination entirely paralyses our critical faculty, and fills our soul with astonishment and respect. The sentiment provoked is inexplicable, like all sentiments, but it would appear to be of the same kind as the fascination to which a magnetised person is subjected. Prestige is the mainspring of all authority. Neither gods, kings, nor women have ever reigned without it. ”

“ The power of the Revolution did not reside in the principles—which for that matter were anything but novel—which it sought to propagate, nor in the institutions which it sought to found. The people cares very little for institutions and even less for doctrines. That the Revolution was potent indeed, that it made France accept the violence, the murders, the ruin and the horror of a frightful civil war, that finally it defended itself victoriously against a Europe in arms, was due to the fact that it had founded not a new system of government but a new religion. ”

“ Universal symptoms, visible in all nations, show us the rapid growth of the power of crowds, and do not admit of our supposing that it is destined to cease growing at an early date. Whatever fate it may reserve for us, we shall have to submit to it. All reasoning against it is a mere vain war of words. Certainly it is possible that the advent to power of the masses marks one of the last stages of Western civilisation, a complete return to those periods of confused anarchy which seem always destined to precede the birth of every new society. ”