Gustave Le Bon

“ This is why it happens that it is always the marvellous and legendary side of events that more specially strike crowds. When a civilisation is analysed it is seen that, in reality, it is the marvellous and the legendary that are its true supports. Appearances have always played a much more important part than reality in history, where the unreal is always of greater moment than the real.
Crowds being only capable of thinking in images are only to be impressed by images. It is only images that terrify or attract them and become motives of action. ”

“ AFFIRMATION, REPETITION, CONTAGION When it is wanted to stir up a crowd for a short space of time, to induce it to commit an act of any nature—to pillage a palace, or to die in defence of a stronghold or a barricade, for instance—the crowd must be acted upon by rapid suggestion, among which example is the most powerful in its effect. To attain this end, however, it is necessary that the crowd should have been previously prepared by certain circumstances, and, above all, that he who wishes to work upon it should possess the quality to be studied farther on, to which I give the name of prestige. ”

“ Doubtless a crowd is often criminal, but also it is often heroic. It is crowds rather than isolated individuals that may be induced to run the risk of death to secure the triumph of a creed or an idea, that may be fired with enthusiasm for glory and honour, that are led on—almost without bread and without arms, as in the age of the Crusades—to deliver the tomb of Christ from the infidel, or, as in '93, to defend the fatherland. ”

“ It is certain that men of immense, of almost supernatural insight, that apostles, leaders of crowds—men, in a word, of genuine and strong convictions—exert a far greater force than men who deny, who criticise, or who are indifferent, but it must not be forgotten that, given the power possessed at present by crowds, were a single opinion to acquire sufficient prestige to enforce its general acceptance, it would soon be endowed with so tyrannical a strength that everything would have to bend before it, and the era of free discussion would be closed for a long time. ”

“ A civilisation involves fixed rules, discipline, a passing from the instinctive to the rational state, forethought for the future, an elevated degree of culture—all of them conditions that crowds, left to themselves, have invariably shown themselves incapable of realising. In consequence of the purely destructive nature of their power crowds act like those microbes which hasten the dissolution of enfeebled or dead bodies. When the structure of a civilisation is rotten, it is always the masses that bring about its downfall. ”

“ Prestige in reality is a sort of domination exercised on our mind by an individual, a work, or an idea. This domination entirely paralyses our critical faculty, and fills our soul with astonishment and respect. The sentiment provoked is inexplicable, like all sentiments, but it would appear to be of the same kind as the fascination to which a magnetised person is subjected. Prestige is the mainspring of all authority. Neither gods, kings, nor women have ever reigned without it. ”

“ As yet a nation has never been able to change its beliefs without being condemned at the same time to transform all the elements of its civilisation. The nation continues this process of transformation until it has alighted on and accepted a new general belief: until this juncture it is perforce in a state of anarchy. General beliefs are the indispensable pillars of civilisations; they determine the trend of ideas. They alone are capable of inspiring faith and creating a sense of duty. ”

“ We showed, in a previous volume, what an historical race is, and how, its character once formed, it possesses, as the result of the laws of heredity such power that its beliefs, institutions, and arts—in a word, all the elements of its civilisation—are merely the outward expression of its genius. We showed that the power of the race is such that no element can pass from one people to another without undergoing the most profound transformations. ”

“ We should cling vigorously to the jury. It constitutes, perhaps, the only category of crowd that cannot be replaced by any individuality. It alone can temper the severity of the law, which, equal for all, ought in principle to be blind and to take no cognisance of particular cases. Inaccessible to pity, and heeding nothing but the text of the law, the judge in his professional severity would visit with the same penalty the burglar guilty of murder and the wretched girl whom poverty and her abandonment by her seducer have driven to infanticide. ”

“ The Parthenon, in its present state, is a wretched ruin, utterly destitute of interest, but it is endowed with such prestige that it does not appear to us as it really is, but with all its accompaniment of historic memories. The special characteristic of prestige is to prevent us seeing things as they are and to entirely paralyse our judgment. Crowds always, and individuals as a rule, stand in need of ready-made opinions on all subjects. The popularity of these opinions is independent of the measure of truth or error they contain, and is solely regulated by their prestige. ”

“ The exciting causes that may act on crowds being so varied, and crowds always obeying them, crowds are in consequence extremely mobile. This explains how it is that we see them pass in a moment from the most bloodthirsty ferocity to the most extreme generosity and heroism. A crowd may easily enact the part of an executioner, but not less easily that of a martyr. It is crowds that have furnished the torrents of blood requisite for the triumph of every belief. It is not necessary to go back to the heroic ages to see what crowds are capable of in this latter direction. ”

“ The arousing of faith—whether religious, political, or social, whether faith in a work, in a person, or an idea—has always been the function of the great leaders of crowds, and it is on this account that their influence is always very great. Of all the forces at the disposal of humanity, faith has always been one of the most tremendous, and the gospel rightly attributes to it the power of moving mountains. To endow a man with faith is to multiply his strength tenfold. ”

“ Notwithstanding all its progress, philosophy has been unable as yet to offer the masses any ideal that can charm them; but, as they must have their illusions at all cost, they turn instinctively, as the insect seeks the light, to the rhetoricians who accord them what they want. Not truth, but error has always been the chief factor in the evolution of nations, and the reason why socialism is so powerful to-day is that it constitutes the last illusion that is still vital. ”

“ Up to now these thoroughgoing destructions of a worn-out civilisation have constituted the most obvious task of the masses. It is not indeed to-day merely that this can be traced. History tells us, that from the moment when the moral forces on which a civilisation rested have lost their strength, its final dissolution is brought about by those unconscious and brutal crowds known, justifiably enough, as barbarians. Civilisations as yet have only been created and directed by a small intellectual aristocracy, never by crowds. Crowds are only powerful for destruction. ”

“ One might consent, perhaps, at a pinch, to continue to accept all the disadvantages of our classical education, although it produced nothing but discontented men, and men unfitted for their station in life, did the superficial acquisition of so much knowledge, the faultless repeating by heart of so many text-books, raise the level of intelligence. But does it really raise this level? Alas, no! The conditions of success in life are the possession of judgment, experience, initiative, and character—qualities which are not bestowed by books. ”

“ Universal symptoms, visible in all nations, show us the rapid growth of the power of crowds, and do not admit of our supposing that it is destined to cease growing at an early date. Whatever fate it may reserve for us, we shall have to submit to it. All reasoning against it is a mere vain war of words. Certainly it is possible that the advent to power of the masses marks one of the last stages of Western civilisation, a complete return to those periods of confused anarchy which seem always destined to precede the birth of every new society. ”

“ After the condemnation of Ferdinand de Lesseps one has no longer the right to be astonished at the sad end of Christopher Columbus. If Ferdinand de Lesseps were a rogue every noble illusion is a crime. Antiquity would have crowned the memory of de Lesseps with an aureole of glory, and would have made him drink from the bowl of nectar in the midst of Olympus, for he has altered the face of the earth and accomplished works which make the creation more perfect. ”

“ There has been no bankruptcy of science, and science has had no share in the present intellectual anarchy, nor in the making of the new power which is springing up in the midst of this anarchy. Science promised us truth, or at least a knowledge of such relations as our intelligence can seize: it never promised us peace or happiness. Sovereignly indifferent to our feelings, it is deaf to our lamentations. It is for us to endeavour to live with science, since nothing can bring back the illusions it has destroyed. ”

“ For instance, should a legislator, wishing to impose a new tax, choose that which would be theoretically the most just? By no means. In practice the most unjust may be the best for the masses. Should it at the same time be the least obvious, and apparently the least burdensome, it will be the most easily tolerated. It is for this reason that an indirect tax, however exorbitant it be, will always be accepted by the crowd, because, being paid daily in fractions of a farthing on objects of consumption, it will not interfere with the habits of the crowd, and will pass unperceived. ”

“ What do we do in reality when we substitute a French for a Latin, Greek, or Sanscrit expression, or even when we endeavour to understand a book written in our own tongue two or three centuries back? We merely put the images and ideas with which modern life has endowed our intelligence in the place of absolutely distinct notions and images which ancient life had brought into being in the mind of races submitted to conditions of existence having no analogy with our own. ”

“ A crowd is always ready to revolt against a feeble, and to bow down servilely before a strong authority. Should the strength of an authority be intermittent, the crowd, always obedient to its extreme sentiments, passes alternately from anarchy to servitude, and from servitude to anarchy.
However, to believe in the predominance among crowds of revolutionary instincts would be to entirely misconstrue their psychology. It is merely their tendency to violence that deceives us on this point. Their rebellious and destructive outbursts are always very transitory. ”

“ Things must be laid before the crowd as a whole, and their genesis must never be indicated. A hundred petty crimes or petty accidents will not strike the imagination of crowds in the least, whereas a single great crime or a single great accident will profoundly impress them, even though the results be infinitely less disastrous than those of the hundred small accidents put together. ”

“ He possesses the spontaneity, the violence, the ferocity, and also the enthusiasm and heroism of primitive beings, whom he further tends to resemble by the facility with which he allows himself to be impressed by words and images—which would be entirely without action on each of the isolated individuals composing the crowd—and to be induced to commit acts contrary to his most obvious interests and his best-known habits. An individual in a crowd is a grain of sand amid other grains of sand, which the wind stirs up at will. ”

“ Must it be believed that with a restricted suffrage—a suffrage restricted to those intellectually capable if it be desired—an improvement would be effected in the votes of crowds? I cannot admit for a moment that this would be the case, and that for the reasons I have already given touching the mental inferiority of all collectivities, whatever their composition. In a crowd men always tend to the same level, and, on general questions, a vote, recorded by forty academicians is no better than that of forty water-carriers. ”

“ The reason why the electors, of whom a majority are working men or peasants, so rarely choose a man from their own ranks to represent them is that such a person enjoys no prestige among them. When, by chance, they do elect a man who is their equal, it is as a rule for subsidiary reasons—for instance, to spite an eminent man, or an influential employer of labour on whom the elector is in daily dependence, and whose master he has the illusion he becomes in this way for a moment.
The possession of prestige does not suffice, however, to assure the success of a candidate. ”

“ Are we in possession of a single word of truth concerning the lives of the great men who have played preponderating parts in the history of humanity—men such as Hercules, Buddha, or Mahomet? In all probability we are not. In point of fact, moreover, their real lives are of slight importance to us. Our interest is to know what our great men were as they are presented by popular legend. It is legendary heroes, and not for a moment real heroes, who have impressed the minds of crowds. ”

“ Being in doubt as to what constitutes truth or error, and having, on the other hand, a clear notion of its strength, a crowd is as disposed to give authoritative effect to its inspirations as it is intolerant. An individual may accept contradiction and discussion; a crowd will never do so. At public meetings the slightest contradiction on the part of an orator is immediately received with howls of fury and violent invective, soon followed by blows, and expulsion should the orator stick to his point. ”

“ It is seen, then, that we are confronted once more by the fundamental notion of race, which we have come across so often, and on this other notion, which is the outcome of the first, that institutions and governments play but a small part in the life of a people. Peoples are guided in the main by the genius of their race, that is, by that inherited residue of qualities of which the genius is the sum total. Race and the slavery of our daily necessities are the mysterious master-causes that rule our destiny. ”

“ Its principal strength lies in the fact that it is championed by minds sufficiently ignorant of things as they are in reality to venture boldly to promise mankind happiness. The social illusion reigns to-day upon all the heaped-up ruins of the past, and to it belongs the future. The masses have never thirsted after truth. They turn aside from evidence that is not to their taste, preferring to deify error, if error seduce them. Whoever can supply them with illusions is easily their master; whoever attempts to destroy their illusions is always their victim. ”

“ It is time in particular that prepares the opinions and beliefs of crowds, or at least the soil on which they will germinate. This is why certain ideas are realisable at one epoch and not at another. It is time that accumulates that immense detritus of beliefs and thoughts on which the ideas of a given period spring up. They do not grow at hazard and by chance; the roots of each of them strike down into a long past. When they blossom it is time that has prepared their blooming; and to arrive at a notion of their genesis it is always back in the past that it is necessary to search. ”