Group behavior

Definition and stakes

Portrait of William Isaac Thomas William Isaac Thomas,  The Unadjusted Girl, With Cases and Standpoint for Behavior Analysis

“ The group has to provide a system of behavior for many persons at once, a code which applies to everybody and lasts longer than any individual or generation. Consequently the group has two interests in the individual,—to suppress wishes and activities which are in conflict with the existing organization, or which seem the starting point of social disharmony, and to encourage wishes and actions which are required by the existing social system. ”
Source: Gutenberg

Portrait of Edward L. Bernays Edward L. Bernays,  Crystallizing Public Opinion

“ Martin the crowd is rather a state of mind, “the peculiar mental condition which sometimes occurs when people think and act together, either immediately where the members of the group are present and in close contact, or remotely, as when they affect one another in a certain way through the medium of an organization, a party or sect, the press, etc.”
Motives of social behavior are based on individual instincts. Individual instincts, on the other hand, must yield to group needs.
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Source: Gutenberg

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