Edmund Burke,
On the Sublime and Beautiful — Chapter 5
“ Indeed beauty is so far from belonging to the idea of custom, that in reality what affects us in that manner is extremely rare and uncommon. The beautiful strikes us as much by its novelty as the deformed itself. It is thus in those species of animals with which we are acquainted; and if one of a new species were represented, we should by no means wait until custom had settled an idea of proportion, before we decided concerning its beauty or ugliness: which shows that the general idea of beauty can be no more owing to customary than to natural proportion. ”
