Mail order

Definition and stakes

W. E. Skinner,  How to conduct a small mail order business (1896)

“ If you are doing a large mailing don’t neglect to make it a part of your duties to step in and watch the operations of your mailing clerks frequently. An employe sometimes forgets postal rates and wastes a great deal of money. We know an advertiser whose clerk sent out six thousand packages with four cents postage on each when the packages, consisting of printing matter, could have traveled at two cents. Most of the successful mail order advertisers keep their eyes on such details and they save money thereby. ”
Source: Gutenberg

W. E. Skinner,  How to conduct a small mail order business (1896)

“ The habit of purchasing by mail is rapidly assuming enormous proportions in this country, and the custom has been catered to, in such a manner, that the ranchman on the plains may wear a latest style metropolitan custom-made suit, while his daughters may equip herself a la Fifth Avenue—all by inspection of a catalogue, a postal money order and a letter. ”
Source: Gutenberg

W. B. Phillips,  How Department Stores Are Carried On

“ Ordinary mail, such as enquiries, requests for samples, etc., and all letters not containing money, are kept separate from letters with money enclosed. Orders and money are collected, and the cashier checks and counts all money over again, comparing it with the amount entered on each order by the opener, and, where O. K., stamps each order and envelope with a duplicate consecutive numbering and date stamp. ”
Source: Gutenberg

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