John Ambrose Fleming,
1911 Encyclopædia Britannica
(1911)
“ We arbitrarily call the potential of the earth zero, since all potential difference is relative and there is no absolute potential any more than absolute level. We call the difference of potential between a charged conductor and the earth the potential of the conductor. Hence when a body is charged positively its potential is raised above that of the earth, and when negatively it is lowered beneath that of the earth. Potential in a certain sense is to electricity as difference of level is to liquids or difference of temperature to heat. ”
