Penny Magazine

Definition and stakes

Portrait of Mason Jackson Mason Jackson,  The Pictorial Press: Its Origin and Progress

“ The success of the Penny Magazine was a surprise to the publisher and an astonishment to most persons. At the end of 1832 it had reached a sale of 200,000 in weekly numbers and monthly parts, and it soon produced a revolution in popular art throughout the world. Stereotype casts of its best cuts were supplied for the illustration of publications of a similar character which appeared in Germany, France, Holland, Livonia, Bohemia, Italy, Ionian Islands, Sweden, Norway, Spanish America, and the Brazils. ”
Source: Gutenberg

Portrait of John Cassell John Cassell,  The Story of the House of Cassell (1922)

“ We propose to supply week by week a magazine fully equal in the quality of its contents to any of the popular monthly magazines; whilst the quantity of reading matter and the number of illustrations will be fully one-half of those given in publications costing six or even twelve times as much."
No one can charge the projectors of the new weekly with lacking a robust belief in its deserts and its fortunes:
"In the New Penny Magazine," the editorial pen proceeded, "readers will find themselves in possession of a treasure-house of literature old and new, both solid and entertaining.
”
Source: Wikisource

Portrait of Mason Jackson Mason Jackson,  The Pictorial Press: Its Origin and Progress

“ It shall not be said of his humble efforts to continue, upon an equality with the best of his contemporaries, a publication which once had a decided pre-eminence, that
“Superfluous lags the veteran on the stage.”
He leaves this portion of popular literature to be cultivated by those whose new energy may be worth more than his old experience. The Penny Magazine shall begin and end with him. It shall not pass into other hands.’
Mr. Knight attributed the falling off in the sale of the Penny Magazine to the extended sale of newspapers and the application of wood-engravings to their illustration
”
Source: Gutenberg

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