Clothing store

Definition and stakes

Unknown,  Sam Lambert and the New Way Store…

“ A customer may come in for one item. You want him to buy two or three or a half a dozen. The easier you make it for him, the less he has to cross and recross the store to complete his purchases—the more goods you will sell him.
“What you want—what every merchant wants—and what few have—is a practical, natural selling arrangement of the goods.
“The invention of a practical wardrobe merely made the right plan possible.
“Our business is to suggest the plan and fit the wardrobe arrangement to the needs of a store.
“Every clothing store has its own individuality.
”
Source: Gutenberg

Unknown,  Sam Lambert and the New Way Store…

“ If another customer came along they’d have to stop in the middle of a sale and refer him to a clerk around in the other aisle.
“A furnishing goods department should be continuous. The sale of a shirt will lead to the purchase of a tie or a collar or hosiery. The goods should be in sight so that they automatically suggest themselves.
“You enter this store and the first impression you get is a big clothing store. That is what you want. Clothing dominates the store. Furnishing goods and hats are important and necessary side lines.
”
Source: Gutenberg

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