Unknown, Sam Lambert and the New Way Store…
“ A customer may come in for one item. You want him to buy two or three or a half a dozen. The easier you make it for him, the less he has to cross and recross the store to complete his purchases—the more goods you will sell him.“What you want—what every merchant wants—and what few have—is a practical, natural selling arrangement of the goods.“The invention of a practical wardrobe merely made the right plan possible.“Our business is to suggest the plan and fit the wardrobe arrangement to the needs of a store.“Every clothing store has its own individuality. ”
