George Edward Moore,
Principia Ethica — Chapter III
(1903)
“ In attacking Hedonism, I am therefore simply and solely attacking the doctrine that ‘Pleasure alone is good as an end or in itself’: I am not attacking the doctrine that ‘Pleasure is good as an end or in itself,’ nor am I attacking any doctrine whatever as to what are the best means we can take in order to obtain pleasure or any other end. Hedonists do, in general, recommend a course of conduct which is very similar to that which I should recommend. ”
