J. Berg Esenwein,
Writing the Photoplay
“ We advise a rereading of the definition of the term "serials" given in Chapter III. In addition to what is there said, it may be stated that, as a rule, it is best not to write a complete serial—even though only in synopsis form—unless you have what is beyond question a sure market. As a matter of fact, most serials are written at present by big-name writers of fiction—such as Arthur B. Reeve—or "inside" writers, such as [Pg 194] George B. Seitz, who has been responsible for several successful Pathé serials. ”
