“ It is the same with those which are the cause of enjoyment to others rather than to ourselves; this is why justice and that which is just are noble. To take vengeance on one's enemies is nobler than to come to terms with them; for to retaliate is just, and that which is just is noble; and further, a courageous man ought not to allow himself to be beaten. Victory and honor also are noble; for both are desirable even when they are fruitless, and are manifestations of superior virtue. And things worthy of remembrance, which are the more honorable the longer their memory lasts ”
Summary
Aristotle’s Rhetoric, a 4th-century BCE treatise on the art of persuasion, explores the principles and practices of effective speech, organized into three books. It defines rhetoric as the counterpart of dialectic, highlighting ethos, pathos, and logos as essential persuasive tools.
The work investigates three rhetorical genres—deliberative, forensic, and epideictic—each adapted to different audiences and aims. By examining human emotions, character, and reasoning, Aristotle establishes rhetoric as a crucial discipline for political and ethical discourse, shaping its lasting impact on philosophical and communicative thought.
Quotes from Rhetoric (Aristotle)
“ To establish that a thing has not happened, it is evident that our argument must be derived from the opposite of what has been said. In regard to the future, it is clear that one can argue in the same way; for if we are able and wish to do a thing, it will be done; and so too will those things which desire, anger, and reasoning urge us to do, if we have the power. For this reason also, if a man has an eager desire, or intention, of doing a thing, it will probably be done; since, as a rule, things that are about to happen are more likely to happen than those which are not. ”
“ And both emotions show good character, for if we sympathize with and pity those who suffer undeservedly, we ought to be indignant with those who prosper undeservedly; for that which happens beyond a man's deserts is unjust, wherefore we attribute this feeling even to gods. It would seem that envy also is similarly opposed to pity, as being akin to or identical with indignation, although it is really different; envy also is indeed a disturbing pain and directed against good fortune, but not that of one who does not deserve it, but of one who is our equal and like. ”
“ If then our definition of equity is correct, it is easy to see what things and persons are equitable or not. Actions which should be leniently treated are cases for equity; errors, wrong acts, and misfortunes, must not be thought deserving of the same penalty. Misfortunes are all such things as are unexpected and not vicious; errors are not unexpected, but are not vicious; wrong acts are such as might be expected and vicious, for acts committed through desire arise from vice. And it is equitable to pardon human weaknesses, and to look, not to the law but to the legislator ”
“ Chapter 12 Let us now describe the nature of the characters of men according to their emotions, habits, ages, and fortunes. By the emotions I mean anger, desire, and the like, of which we have already spoken; by habits virtues and vices, of which also we have previously spoken, as well as the kind of things men individually and deliberately choose and practise. The ages are youth, the prime of life, and old age. By fortune I mean noble birth, wealth, power, and their contraries, and, in general, good or bad fortune. ”
“ All things that are to be feared are more so when, after an error has once been committed, it is impossible to repair it, either because it is absolutely impossible, or no longer in our power, but in that of our opponents; also when there is no possibility of help or it is not easy to obtain. In a word, all things are to be feared which, when they happen, or are on the point of happening, to others, excite compassion. These are, so to say, nearly all the most important things which are to be feared and which men fear. Let us now state the frame of mind which leads men to fear. ”
“ If then this is fear, all things must be fearful that appear to have great power of destroying or inflicting injuries that tend to produce great pain. That is why even the signs of such misfortunes are fearful, for the fearful thing itself appears to be near at hand, and danger is the approach of anything fearful. Such signs are the enmity and anger of those able to injure us in any way; for it is evident that they have the wish, so that they are not far from doing so. And injustice possessed of power is fearful, for the unjust man is unjust through deliberate inclination. ”
“ In their manner of life there is more calculation than moral character, for calculation is concerned with that which is useful, moral character with virtue. If they commit acts of injustice it is due to vice rather than to insolence. The old, like the young, are inclined to pity, but not for the same reason; the latter show pity from humanity, the former from weakness, because they think that they are on the point of suffering all kinds of misfortunes, and this is one of the reasons that incline men to pity. That is why the old are querulous, and neither witty nor fond of laughter ”
“ The causes which produce enmity are anger, spitefulness, slander. Anger arises from acts committed against us, enmity even from those that are not; for if we imagine a man to be of such and such a character, we hate him. Anger has always an individual as its object, for instance Callias or Socrates, whereas hatred applies to classes; for instance, every one hates a thief or informer. Anger is curable by time, hatred not; the aim of anger is pain, of hatred evil ”
“ And they are little given to hope owing to their experience, for things that happen are mostly bad and at all events generally turn out for the worse, and also owing to their cowardice. They live in memory rather than in hope; for the life that remains to them is short, but that which is past is long, and hope belongs to the future, memory to the past. This is the reason of their loquacity; for they are incessantly talking of the past, because they take pleasure in recollection. Their outbursts of anger are violent, but feeble ”
“ And with those who are ungrateful, for the slight is contrary to all sense of obligation. And with those who employ irony, when they themselves are in earnest; for irony shows contempt. And with those who do good to others, but not to them; for not to think them worthy of what they bestow upon all others also shows contempt. Forgetfulness also is a cause of anger, such as forgetting names, although it is a mere trifle, since even forgetfulness seems a sign of slight; for it is caused by indifference, and indifference is a slight. ”
“ For if indignation is being pained at the sight of good fortune that is apparently undeserved, in the first place it is clear that it is not possible to feel indignation at all good things; for no one will be indignant with a man who is just or courageous, or may acquire any virtue (for one does not feel pity in the case of opposites of those qualities) , but men are indignant at wealth, power, in a word, at all the advantages of which good men are worthy. [And those who possess natural advantages, such as noble birth, beauty, and all such things.] ”
“ The young, as to character, are ready to desire and to carry out what they desire. Of the bodily desires they chiefly obey those of sensual pleasure and these they are unable to control. Changeable in their desires and soon tiring of them, they desire with extreme ardor, but soon cool; for their will, like the hunger and thirst of the sick, is keen rather than strong. They are passionate, hot-tempered, and carried away by impulse, and unable to control their passion; for owing to their ambition they cannot endure to be slighted, and become indignant when they think they are being wronged. ”
“ Besides, it would be absurd if it were considered disgraceful not to be able to defend oneself with the help of the body, but not disgraceful as far as speech is concerned, whose use is more characteristic of man than that of the body. If it is argued that one who makes an unfair use of such faculty of speech may do a great deal of harm, this objection applies equally to all good things except virtue, and above all to those things which are most useful, such as strength, health, wealth, generalship ”
“ Let loving, then, be defined as wishing for anyone the things which we believe to be good, for his sake but not for our own, and procuring them for him as far as lies in our power. A friend is one who loves and is loved in return, and those who think their relationship is of this character consider themselves friends. This being granted, it necessarily follows that he is a friend who shares our joy in good fortune and our sorrow in affliction, for our own sake and not for any other reason. ”
“ Again, Plato in the Republic compares those who strip the dead to curs, which bite stones, but do not touch those who throw them; he also says that the people is like a ship's captain who is vigorous, but rather deaf; that poets' verses resemble those who are in the bloom of youth but lack beauty; for neither the one after they have lost their bloom, nor the others after they have been broken up, appear the same as before. Pericles said that the Samians were like children who cry while they accept the scraps. ”
“ And since sufferings are pitiable when they appear close at hand, while those that are past or future, ten thousand years backwards or forwards, either do not excite pity at all or only in a less degree, because men neither expect the one nor remember the other, it follows that those who contribute to the effect by gestures, voice, dress, and dramatic action generally, are more pitiable; for they make the evil appear close at hand, setting it before our eyes as either future or past. And disasters that have just happened or are soon about to happen excite more pity for the same reason. ”
“ Now praise is language that sets forth greatness of virtue; hence it is necessary to show that a man's actions are virtuous. But encomium deals with achievements—all attendant circumstances, such as noble birth and education, merely conduce to persuasion; for it is probable that virtuous parents will have virtuous offspring and that a man will turn out as he has been brought up. Hence we pronounce an encomium upon those who have achieved something. Achievements, in fact, are signs of moral habit ”
“ Now, those who are resentful are pained beyond measure when they fail to secure revenge, while the hope of it delights them. Victory is pleasant, not only to those who love to conquer, but to all; for there is produced an idea of superiority, which all with more or less eagerness desire. ”
“ For one should do the things which procure happiness or one of its parts, or increase instead of diminishing it, and avoid doing those things which destroy or hinder it or bring about what is contrary to it.Let us then define happiness as well-being combined with virtue, or independence of life, or the life that is most agreeable combined with security, or abundance of possessions and slaves, combined with power to protect and make use of them; for nearly all men admit that one or more of these things constitutes happiness. ”
“ A friend also is among pleasant things, for it is pleasant to love—for no one loves wine unless he finds pleasure in it—just as it is pleasant to be loved; for in this case also a man has an impression that he is really endowed with good qualities, a thing desired by all who perceive it; and to be loved is to be cherished for one's own sake. And it is pleasant to be admired, because of the mere honor. Flattery and the flatterer are pleasant, the latter being a sham admirer and friend. It is pleasant to do the same things often ”
“ Again, men are angry when the event is contrary to their expectation, for the more unexpected a thing is, the more it pains; just as they are overjoyed if, contrary to expectation, what they desire comes to pass. From this it is obvious what are the seasons, times, states of mind, and conditions of age in which we are easily moved to anger; and what are the various times, places, and reasons, which make us more prone to anger in proportion as we are subject to their influence. ”
“ The reason is that to deny what is evident is disrespect, and disrespect is slight and contempt; anyhow, we show no respect for those for whom we entertain a profound contempt. Men also are mild towards those who humble themselves before them and do not contradict them, for they seem to recognize that they are inferior; now, those who are inferior are afraid, and no one who is afraid slights another. Even the behavior of dogs proves that anger ceases towards those who humble themselves, for they do not bite those who sit down. ”
“ Now, there are four kinds of government, democracy, oligarchy, aristocracy, monarchy, so that the supreme and deciding authority is always a part or the whole of these. Democracy is a form of government in which the offices are distributed by the people among themselves by lot; in an oligarchy, by those who possess a certain property-qualification; in an aristocracy, by those who possess an educational qualification, meaning an education that is laid down by the law. ”
“ For instance, a priestess refused to allow her son to speak in public; “For if,” said she, “you say what is just, men will hate you; if you say what is unjust, the gods will.” On the other hand, “you should speak in public; for if you say what is just, the gods will love you, if you say what is unjust, men will.” This is the same as the proverb, “To buy the swamp with the salt”; and retorting a dilemma on its proposer takes place when, two things being opposite, good and evil follow on each, the good and evil being opposite like the things themselves. ”
“ A man to whom many persons are so disposed, has many friends; if they are virtuous, he has worthy friends.Good fortune consists in the acquisition or possession of either all, or the most, or the most important of those goods of which fortune is the cause. Now fortune is the cause of some things with which the arts also are concerned, and also of many which have nothing to do with art, for instance, such as are due to nature (though it is possible that the results of fortune may be contrary to nature) ; for art is a cause of health, but nature of beauty and stature. ”
“ First of all, therefore, it is proper that laws, properly enacted, should themselves define the issue of all cases as far as possible, and leave as little as possible to the discretion of the judges; in the first place, because it is easier to find one or a few men of good sense, capable of framing laws and pronouncing judgements, than a large number; secondly, legislation is the result of long consideration, whereas judgements are delivered on the spur of the moment, so that it is difficult for the judges properly to decide questions of justice or expediency. ”
“ The terrible is different from the pitiable, for it drives out pity, and often serves to produce the opposite feeling. Further, the nearness of the terrible makes men pity. Men also pity those who resemble them in age, character, habits, position, or family; for all such relations make a man more likely to think that their misfortune may befall him as well. For, in general, here also we may conclude that all that men fear in regard to themselves excites their pity when others are the victims. ”
“ The motives which lead men to do injury and commit wrong actions are depravity and incontinence. For if men have one or more vices, it is in that which makes him vicious that he shows himself unjust; for example, the illiberal in regard to money, the licentious in regard to bodily pleasures, the effeminate in regard to what makes for ease, the coward in regard to dangers, for fright makes him desert his comrades in peril; the ambitious in his desire for honor, the irascible owing to anger, one who is eager to conquer in his desire for victory, the rancorous in his desire for vengeance ”
“ I call habits those moral states which form a man's character in life; for not all habits do this. If then anyone uses the language appropriate to each habit, he will represent the character; for the uneducated man will not say the same things in the same way as the educated. But the hearers also are impressed in a certain way by a device employed ad nauseam by writers of speeches: “Who does not know?” “Everybody knows”; for the hearer agrees, because he is ashamed to appear not to share what is a matter of common knowledge. ”
“ For all men rejoice when what they desire comes to pass and are pained when the contrary happens, so that pain and pleasure are indications of their wish. And those are friends who have the same ideas of good and bad, and love and hate the same persons, since they necessarily wish the same things; wherefore one who wishes for another what he wishes for himself seems to be the other's friend. ”
“ And since that which is old seems closely to resemble that which is natural, it follows that, if two parties have the same good, men are more indignant with the one who has recently acquired it and owes his prosperity to it; for the newly rich cause more annoyance than those who have long possessed or inherited wealth. The same applies to offices of state, power, numerous friends, virtuous children, and any other advantages of the kind. And if these advantages bring them some other advantage, men are equally indignant ”
“ Now, the things which cause pain are all perceptible, while things which are especially bad, such as injustice or folly, are least perceptible; for the presence of vice causes no pain. Anger is accompanied by pain, but hatred not; for he who is angry suffers pain, but he who hates does not. One who is angry might feel compassion in many cases, but one who hates, never; for the former wishes that the object of his anger should suffer in his turn, the latter, that he should perish. ”
“ For the most part they live in hope, for hope is concerned with the future as memory is with the past. For the young the future is long, the past short; for in the morning of life it is not possible for them to remember anything, but they have everything to hope ”
“ Thus it appears that Rhetoric is as it were an offshoot of Dialectic and of the science of Ethics, which may be reasonably called Politics. That is why Rhetoric assumes the character of Politics, and those who claim to possess it, partly from ignorance, partly from boastfulness, and partly from other human weaknesses, do the same. For, as we said at the outset, Rhetoric is a sort of division or likeness of Dialectic, since neither of them is a science that deals with the nature of any definite subject, but they are merely faculties of furnishing arguments. ”
“ But since the whole business of Rhetoric is to influence opinion, we must pay attention to it, not as being right, but necessary; for, as a matter of right, one should aim at nothing more in a speech than how to avoid exciting pain or pleasure. For justice should consist in fighting the case with the facts alone, so that everything else that is beside demonstration is superfluous; nevertheless, as we have just said, it is of great importance owing to the corruption of the hearer. However, in every system of instruction there is some slight necessity to pay attention to style ”
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