Grant Milnor Hyde

“ Every profession has its disagreeable tasks; journalism has perhaps more disagreeable tasks than any other profession. All of a reporter's work is not concerned with running down thrilling stories and writing them up in a whirl of breathless interest. Our readers demand other kinds of news, and it is the reporter's task to satisfy them faithfully. There is probably no phase of the work that is quite so irksome as the reporting of speeches, lectures, sermons, etc., and there is probably no phase of the work about which most reporters have fewer definite rules or ideas. ”

“ When a busy American glances over his newspaper while he sips his breakfast coffee or while he clings to a strap on the way to his office, he reads only the stories that catch his interest—and he reads down the column in any one story only so long as his interest is maintained. Hence the ideal news story is one which will catch the reader's attention by its beginning and hold his interest to the very end. ”

“ Another reason behind the growth of the human interest story is the curse of cynicism which newspaper work imprints upon so many of its followers. Every editor knows that no ordinary reporter can work a police court or hospital run day after day for any length of time without losing his sensibilities and becoming hardened to the sterner facts in human life. Misfortune and bitterness become so common to him that he no longer looks upon them as misfortune and misery, but just as news. ”

“ Before any one can hope to write for a newspaper he must know something about news values—something about the essence of interest that makes one story worth a column and cuts down another, of equal importance from other points of view, to a stickful. He must recognize the relative value of facts so that he can distinguish the significant part of his story and feature it accordingly. ”

“ All the rules that apply to the fire lead apply to the lead of any story.
It would be impossible to classify all the news stories that a newspaper must print. The very zest of reporting comes from the changing variety of the work; no two assignments are ever exactly alike—if they were only one would be worth printing. Newspapers themselves make no attempt to classify the ordinary run of news or to work out a systematic division of labor; a reporter may be called upon to cover a fire, a political meeting, a murder, a business story, all in the same day. ”

“ Their imaginations turn the picture that is placed before them into real, throbbing life. They do not see the unreality of the art, the suggestive effects, the flimsy delusions; to them the play is real life, the stage is a real drawing room or a real wood, and they cannot conceive of the actors existing outside their parts. But the critic must look deeper; he must understand the machinery that produces the effects and he must weigh the success of the effects. He must get behind the play and see the actors outside the cast and the stage without its scenery ”

“ The ideal of a newspaper, according to present-day ethics, is to print news. The daily press is no longer a golden treasury of contemporary literature, not even, perhaps, an exponent of political principles. Its primary purpose is to report contemporary history—to keep us informed concerning the events that are taking place each day in the world about us. ”

“ Certain things are true of all news stories; whether the story be the baldest recital of facts or the most sensational featuring of an imaginary thrill in a commonplace happening, certain characteristics are always present. And these characteristics can always be traced to one cause—the effort to catch and hold the reader's interest. ”

“ Just as any news story begins with a lead and plays up its most striking fact in the first line, the report of a speech usually begins with the speaker's most striking or most important statement. As you are listening to his words watch for something striking for the lead—something that will catch the reader's eye and interest him. ”

“ Manner of Death.—A number of fatalities at the beginning always attracts attention. Not infrequently the manner or the cause, especially in the case of a single death, is worth the first place in the lead—not as "One man killed——" but as "Crushed beneath a falling wall, a man was killed." If a man burns to death in a very unusual way, or for an unusual reason, we are more interested in the way he was burned, or the reason that he burned, than in the mere fact that he was burned to death. ”

“ He is writing for the business man in his office, for the wife in the home, for the ignorant, for the highly educated, for the rich and the poor, for the old and the young, for doctors, lawyers, bankers, laborers, ministers, and women. All of them buy his paper to hear the latest news told in a way that interests them, and he has to cater to each and to all of them. If he were simply writing for business men he would give them many columns of financial news, but that would not interest tired laborers. ”

“ The stage has hardened us to seeing a reporter slinking around the outskirts of every bit of excitement writing excitedly and hurriedly in a large leather notebook. So hardened are we to the sight that some new reporters buy a notebook just as soon as they get a place on a newspaper staff. But real reporters on real newspapers do not use notebooks. A few sheets of folded copy paper hidden carefully in an inside pocket ready for names and addresses and perhaps figures are all that most of them carry. ”

“ In editorial offices one is constantly hearing the word "feature," and reporters are constantly admonished to "play up the feature" of their stories. Feature is the word that editors use to signify the essence of news value. Every story that is printed is printed because of some fact in it that makes it interesting—gives it news value. The element in the story that makes it interesting and worth printing is the feature. The feature may be some prominent name, a large list of fatalities, a significant amount of property destroyed, or merely the unusualness of the incident. ”

“ In many cases it is not the individual play that deserves adverse criticism, but the kind of play. All of these things must be considered; every dramatic critic must have perspective. He must be fair to the stage people and to the public; his influence is greater than he may imagine.
No matter how strong the occasion for condemnation may be, the dramatic critic is never justified in speaking bitterly. The poor production is not a personal offense against him nor against the public. ”

“ But no rules can be laid down to govern the beginning of human interest or short stories. Each story must begin in its own way—and each must begin in a different way. Some writers of short stories begin with dialogue, others with a clean-cut witticism, others with attractive explanation or description, others with a clever apology. The list is endless. This endless list is ready for the reporter who is trying to write human interest stories. But the choosing must be his own. He must select the beginning that seems best adapted to his story. ”

“ They have realized that newsiness is not the only essential, that a story does not always have to possess true news value to be worth printing—it may be interesting because it appeals to the reader's sympathy or simply because it entertains him. Hence they began to print stories that had little value as news but, however trivial their subject, were so well written that they presented the humor and pathos of everyday life in a very entertaining way. ”

“ Many stories are merely summaries of speeches, bulletins, announcements, pamphlets and other printed matter that comes to the editorial office, and many stories come already written. Almost everybody is looking for publicity in these days and the editor does not always have to hunt the news with an army of ferrets. Coöperation in news gathering has simplified the whole matter. But it [11] all has to be written and edited. That is why great reporters are no longer praised for their cleverness in worming their way to elusive facts, but for their ability to write a good story. ”

“ In our study of newspaper writing up to this point we have been entirely concerned with forms, rules, and formulas; every kind of story which we have studied has had a definite form which we have been charged to follow. We have been commanded always to put the gist of the story in the first sentence and to answer the reader's customary questions in the same breath. ”

“ Any story that will make us laugh or make us cry has news value. Hundreds of magazines are issued monthly with nothing in them but fictitious stories that are intended to arouse our emotions, and newspapers are beginning to realize that they can interest their readers in the same way. No life is so prosaic that it is not full of incidents that make one [25] laugh or cry, and when these stories can be told in a way that will make any reader feel the same emotions, they have news value that will carry them a long distance. ”

“ This idea of timeliness is very often carried to the extent of making the interview merely a denial or an assertion from the mouth of a well-known man. There may be an upheaval in Wall Street. Immediately the papers print an interview in which some prominent financier denies or asserts that he is at the bottom of the upheaval. Naturally the report of the interview begins with the very words of the denial or the assertion. Very often a man when interviewed refuses to say anything on the subject. The fact that he has nothing to say does not mean that the interview is not worth reporting. ”

“ The beginning of a human interest story is always the most important part; just like a news story, it must attract attention with its first line. In the same way, a good beginning is something more than half done. But here the similarity between the two ends. The news story, after the lead is written, may slump in technique so that the end is almost devoid of interest; the human interest story, on the other hand, must keep up its standard of excellence to the very last sentence and the last line must have as much snap as the first. ”

“ Certainly originality in expression adds much to the interest of newspaper stories, and many a good piece of news is ruined by a bald, dry recital of facts. Just as the good reporter is always one who can give his yarns a distinctive flavor, great newspaper stories are seldom written under the restriction of rules. ”

“ Critics very often condemn a play for trivial reasons; they feel indisposed, perhaps because their dinner has not agreed with them, the play does not fit into their mood and they turn in a half column of ruinous condemnation. Perhaps [274] they like a certain kind of production—farces, for instance—and systematically vent their ire on every tragedy and every musical comedy. They do not use perspective; they do not judge the stage as a whole. No matter how poor a play is or how much a critic dislikes it, he must consider what the stage people are trying to do and judge accordingly. ”

“ Although we have been told to use dialogue sparingly in news stories, our human interest story may be composed entirely of dialogue. In fact, we are hampered by no restrictions except the restrictions of English grammar and literary composition. Although we have sought simplicity of expression before, we may now strive for subtlety and for effect; we may write suggestively and even obscurely. We are dealing with the only part of the newspaper that makes any effort [252] toward literary excellence and only our originality and cleverness can guide us. ”

“ The fire story is probably the commonest news story, and it is by far the easiest story to handle, for its form has become somewhat standardized. We know just exactly what our readers want to know about each fire, and within certain limits all fires, as well as the reports of them, are very much alike. There is seldom more than one fact or incident that makes one fire different from another and that fact we always seize as the feature of our report. ”

“ Every correspondent must watch for the stories that have something more than a local interest, some element of news in them that will carry them over the obstacle of distance and make them interesting to any reader. ”

“ As we shall see when we begin to write court reports, it is necessary to exercise every possible trick to put interest into the story. In the actual court room all that relieves the dreary monotony of legal proceedings is an occasional bit of interesting testimony. And when the reporter tries to report a case he sometimes finds that interesting testimony is all that will lighten up the dull monotony of his story. ”

“ True, certain facts are in themselves more interesting to a casual reader [36] than others, but just as truly other less interesting facts may be made as interesting through the reporter's skill. The most interesting of stories may lose its interest if poorly presented, and facts of the most commonplace nature may be made attractive enough to hold the reader to the last word. The aim of every reporter and of every editor is to make every story so attractive and interesting that the most casual reader cannot resist reading it. ”

“ Personal Appeal.—Another element that may give a story news value is that of personal appeal or application to the reader's own daily life. Men are primarily egoistic and selfish and nothing interests them more than things that affect them personally. They can read complacently and without interest of the misfortunes and joys of others, but just as soon as anything affects their own daily lives, even a little, they want to hear about it. Perhaps the price of butter has gone up a few cents or the gas company has reduced its rates from eighty cents to seventy-seven. ”

“ In the first place, almost every story has a feature—there is some one thing in it that is out of the ordinary, something that gives it interest and news value beyond the interest in the incident behind it. ”

“ The critic may judge a play from its effect upon him, but his judgment will be superficial. He must try to see what the playwright is trying to do, how well he succeeds, what tricks he employs. He must judge the work of the stage carpenter and of the costumer. He must try to realize what problem the leading lady has to face and how well she solves it. The same carefulness of judgment must be given to each member of the cast. Only when the critic is able to see past the footlights [263] and to understand the technique of the art, can he judge intelligently. ”

“ One fact, already stated, must be borne in mind as the body of the story progresses. The report should be built up in such a way that the editor can slash off a paragraph or two at the end without injuring the story—without sacrificing any important facts. To do this the reporter should bring the important parts of the story as near the beginning as the logical order will permit. The interest of a perfect news story is like an inverted cone. The interest is abundant at the beginning and gradually dwindles out until there is nothing more to say when the end is reached. ”

“ A story in a morning paper is no longer news for an evening paper of the same date, but a clever rewrite man, with or without new developments added to the story, can recast it so that it will appear to contain more recent news than the original story. ”

“ They require one to feel keenly, as a human being, and to write sympathetically, as a human being. The reporter must see behind the facts and get the personal side of the matter—and feel it. Then he must tell the story just as he sees and feels it. Absolute truthfulness in the telling is as necessary as keen perception in the seeing. Humor must be sought through the simple, truthful presentation of an incongruous or humorous idea or situation; pathos must be sought by the truthful presentation of a pathetic picture. ”