Edwin L. Miller

“ The worst thing about most news articles is that they tell of destruction, failure, and tragedy instead of construction, success, and happiness. If one were to judge from the papers, one would be forced to conclude that the world is rapidly advancing from civilization to barbarism. To test the truth of this assertion, you have only to examine almost any current newspaper. A man may labor honorably and usefully for a generation without being mentioned ”

“ The country, too, is in need of disciplined, trained men; and this double need can be met—can be met for less money than is expended on a single season’s football team. A system of military drill, under the supervision of experts in military discipline and hygiene, with the coöperation of the athletic associations of the colleges, and under the auspices of the United States Government, would prove of inestimable value to every student in the college, and would furnish to the nation a groundwork upon which a magnificent national service could be established. ”

“ Be not too tame neither, but let your own discretion be your tutor: suit the action to the word, the word to the action; with this special observance, that you o’erstep not the modesty of nature: for anything so overdone is from the purpose of playing, whose end, both at the first and now, was and is, to hold, as ’twere, the mirror up to nature; to show virtue her own feature, scorn her own image, and the very age and body of the time his form and pressure. ”

“ In order to get news one must be physically tireless, fond of adventure, persistent, unabashed, polite, courageous, and resourceful in the highest degree. To the successful reporter an impossibility is only an opportunity in disguise. ”

“ There remains no way of treating the American spirit except to comply with it as necessary. I propose, therefore, to erect a Temple of British Concord with six massive pillars by granting to America in six propositions the identical rights which for generations have been by acts of Parliament secured to Ireland, Wales, Chester, and Durham, except that, owing to the distance of America from England, each colony, instead of sending members to Parliament, shall have the power, through its own legislature, to grant or refuse aids to the Crown. ”

“ Like the Rome of Cæsar, the German Empire is now at war on the one hand with decadent civilizations and on the other with a horde of barbarians. What Greece and Carthage were to Rome, France and England are to Germany, while Russia is the modern counterpart of the Gauls, Britons, and Germans of the Commentaries. ”

“ It is somewhat like that of the huntsman, their business being to stalk news, which is perhaps the biggest and certainly the most elusive game which the world produces. Their lives are sometimes, their liberty oftener, and their jobs always, in danger. ”

“ Make it as rich as possible in concrete facts, for facts are the life and soul of composition. Let the length be about the same as that of the model. Note that Franklin discusses his uncles in an order determined by the principle that first and last places are the most conspicuous. He put the uncle about whom he knows most in last place, so as to have a strong ending, which grows, so to speak, to a climax; he puts the uncle who is entitled to second place first in order of discussion; and the uncle who is least important is mentioned in the middle. ”

“ In ancient times the Romans were the only people in whom were combined a superior political organization and a superior civilization. The result was that they subdued the Greek states of the East, which were ripe for destruction, and dispossessed the people of lower grades of culture in the West. The union of Italy was accomplished through the overthrow of the Samnite and Etruscan civilizations. The Roman Empire was built upon the ruins of countless secondary nationalities which had long before been marked out for destruction by the levelling hand of civilization. ”

“ In his History of Rome, which was published in 1857, he says in substance that a young nation which has both vigor and culture is sure to absorb older nations whose vigor is waning and younger nations whose civilization is undeveloped, just as an educated young man is sure to supplant an old man in his dotage and to get the better of a muscular ignoramus. That nations, as well as individuals, should do this is, in Mommsen’s opinion, not only inevitable but right. ”

“ Its causes are irremovable, being the love of independence which caused their ancestors to leave England; their religion in the North, which is the Protestantism of the Protestant religion; the fact that in the South they hold slaves; the general diffusion among them of education; the circumstance that they speak English and that an Englishman is the unfittest man on earth to argue another Englishman into being a slave; and the 3000 miles of ocean, between us and them. It cannot be treated as criminal, there being no way to draw up an indictment against a whole nation. ”

“ An advertisement must first of all demand and win attention. The first word, the first sentence, must be strong enough to arrest the eye of the average reader, who runs hastily through the advertising matter of a magazine, newspaper, or other medium. It must catch the reader’s interest, and hold his attention long enough to lead him into the remainder of the argument. ”

“ O, there be players that I have seen play, and heard others praise, and that highly, not to speak it profanely, that, neither having the accent of Christians nor the gait of Christian, pagan, nor man, have so strutted and bellowed that I have thought some of nature’s journeymen had made men and not made them well, they imitated humanity so abominably. ”

“ Advertising occupies space for which a high rate frequently is paid. Brief statement is therefore a factor of great importance. If a small space is all that is available, the problem of attracting attention becomes most important. It should be evident that a few words clearly and plainly printed are far more effective in a small space than a long message that is in such fine print that it will strain the eyes of the reader. ”

“ In order to write well one must be able to spell, punctuate, and capitalize; know the laws of grammar and how to apply them; be familiar with the principles of rhetoric; and have a wide acquaintance with good books. These qualities are not usually found in company with those which make a successful news-gatherer. A person who has both is therefore worth his weight in gold to a newspaper. The fact that this combination of qualities is so rare leads many papers to employ special rewrite men whose business it is to put into good English the raw material furnished by the news-gatherer. ”

“ An editorial is a newspaper article in which the opinions of the editor are set forth. News deals with fact. In news articles the opinion of the writer must be suppressed. The pronouns “I” and “we” have no place in news. The essence of the editorial, on the other hand, is the opinion of the writer. On the editorial page, the man who directs the policy of a paper seeks to interpret the news in accordance with his own views and to persuade the public to adopt those views. ”

“ The war itself is a bitter shame. It is something that does not belong in the general scheme of enlightened humanity. If men would only think in unison, and think purely and strongly for the abolition of war, it would stop. There should be a general movement in the United States in this direction. ”

“ The degree to which the simplification of language in an advertisement should be carried depends upon the audience addressed. It is evident that a larger and less educated portion of the public is included in the possible customers for breakfast food and chewing gum than there are in the portion who would be likely to purchase a set of books. An even smaller portion of the public would be interested in an automobile or a piece of automatic machinery. A good advertisement should be framed in language that will be understood by all possible purchasers of an article. ”

“ In the security of our peace we have neglected to build up an organization capable of performing the multitudinous services of war, or of any great disaster, either political or physical, which may come into a nation’s life. ”

“ Burke said: “As I have studied this American question for years, have held fixed opinions on it since 1766, and have nothing to gain except disgrace if I suggest a foolish solution of the problem, I believe that you will hear me with patience. My speech will consist of the discussion of two questions: (1) Should we attempt to conciliate the Americans? (2) If so, how? America is already powerful by virtue of population, commerce, and agriculture. The chief characteristic of the American people is their fierce love of freedom. ”

“ The reporter’s business is to give the city editor copy, not to rely on him for information. The reporter who does not promptly learn this fact soon ceases to be a reporter.
II. Getting the Facts
In all writing the gathering of material is more important than any other one thing. In reportorial work it is almost all-important. Almost anybody can tell a story if he has the facts. Energy, persistent politeness, and a pair of stout legs are more essential in reporting than is a large vocabulary. The pursuit of news is always a fascinating and sometimes a dangerous game. ”

“ In no field is the writer of English more generously rewarded than in advertising. The annual expenditure for advertising in the United States is close to $1,000,000,000 and is rapidly increasing. Writers skilled in presenting goods to the public command very large salaries in the distribution of this great sum. The profession has been steadily attaining higher standards and has made a place for its members in nearly every business house in the country. It is certain, however, that there is still a vast field open for advertising development. ”

“ Miss Steele, who can always be made happy by being teased about the Doctor; Lucy Steele, pretty, clever, not over-fastidious in her principles, and abominably weak in her grammar; Robert Ferrars, whose airs are justly punished by his marriage to Lucy; Mrs. Ferrars, who contrives to be uniformly unamiable; Mrs. John Dashwood, fit daughter to such a mother; and Mr. John Dashwood, fit husband to such a wife—together form a gallery of portraits of which any author might be proud. ”

“ The Melting Pot comes to New York with a Chicago indorsement and the authority lent by the name of Mr. Israel Zangwill, as author. Mr. Zangwill’s theme is that the United States is a crucible in which all the races and nationalities of the world are to be fused into one glorious people.
As a play The Melting Pot has the intellectual tone to be expected from Mr. Zangwill. It also has really poetic touches. In humor it is less successful. In dramatic construction it is faulty, as are so many of the contemporary plays which try to teach or preach something. ”

“ The object of this book is to teach high-school boys and girls how to write plain newspaper English. Next to letter-writing, this is at once the simplest and the most practical form of composition. The pupil who does preëminently well the work outlined in this volume may become a proof-reader, a reporter, an editor, or even a journalist. In other words, the student of this book is working on a practical bread-and-butter proposition. He must remember, however, that the lessons it contains are elementary. They are only a beginning. ”

“ The subordinates who report directly to him are the writers of special columns, the cartoonists, the editorial writers, the editor of the Sunday paper, and the assistant managing editor, or news editor. It is with the latter and his staff that we are at present chiefly concerned.
The news editor, or night editor, as he is called on a morning paper, has charge of all the routine that is involved in the production of the paper. Its make-up is in his hands. An autocrat on space and place, he is seldom praised, but must take the blame for everything that goes wrong. ”

“ Laughter, when it hurts nobody, is wholesome. It is the handmaid of happiness. It enriches life. Pleasant but not silly humor and wit are therefore altogether desirable in a paper. Few days in anybody’s life are devoid of incidents that tickle the fancy. Material for good humorous stories is abundant everywhere. The faculty of recognizing it when it is seen, and the ability to present it effectively, however, need a little training. ”