Guy Debord, The Society of the Spectacle — Chapter 5… (1967)
“ This irreversible time is the time of those who rule, and the dynasty is its first unit of measurement. Writing is the rulers’ weapon. In writing, language attains its complete independence as a mediation between consciousnesses. But this independence coincides with the independence of separate power, the mediation that shapes society. With writing there appears a consciousness that is no longer carried and transmitted directly among the living — an impersonal memory, the memory of the administration of society. ”
