Llewellynn Frederick William Jewitt,
The ceramic art of Great Britain from pre-historic times down to the present day…
(1878)
“ The manufacturer is quite as much a teacher as the writer or the artist, and he is frequently a much more effectual one. In pottery especially, where the wares of one kind or other are hourly in the hands of every person in the kingdom, it behoves the manufacturers to produce such perfect forms, and to introduce such ornamentation, even in the commonest and coarsest ware, as shall teach the eye, and induce a taste for whatever is beautiful and perfect and lovely in art. The mission of the manufacturer is to create a pure taste, not to perpetuate and pander to a vicious and barbarous one ”
