Thorstein Veblen,
The Theory of Business Enterprise
(1904)
“ Industry is carried on by means of investment, which is made with a view to pecuniary gain (the earnings) . The business man's endeavors in managing the affairs of the concern in which investment has been made look to the same end. The gains are kept account of as a percentage on the investment, and both they and the industrial plant or process through the management of which they are procured are counted in terms of money, and, indeed, in no other terms. ”
