Show window

Definition and stakes

Portrait of L. Frank Baum L. Frank Baum,  The art of decorating dry goods windows and interiors (1900)

“ If the sun shines on your window, and the opposite side of the street is dark, there will be no reflections of foreign objects in your picture.
By keeping these important items of information in mind any country photographer can get a good picture of a show window. If the photographer doesn’t know them, it would be well to call his attention to these facts. He may not have had experience in “shooting” show windows.
A method often adopted with good success is as follows: Make a cloth screen of black cambric, sufficiently large to shut off all reflections when raised before the window.
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Source: Gutenberg

Portrait of L. Frank Baum L. Frank Baum,  The art of decorating dry goods windows and interiors (1900)

“ The fact remains, nevertheless, that the writer believes show windows were made for the purpose of showing goods, that the people may see what you have and patronize you accordingly. It is with the intention of giving you a show window distinctively attractive in itself, that can be gotten up at a trifling expense and possess sufficient animation to attract the attention of the public, that the accompanying design is presented. ”
Source: Gutenberg

Portrait of L. Frank Baum L. Frank Baum,  The art of decorating dry goods windows and interiors (1900)

“ If he refuses, move elsewhere. You cannot afford to be in the mercantile business without good windows to back up your enterprise.
CHAPTER II.
THE SHOW WINDOW. In attempting to explain the fundamental principles of successful store decoration, the window is the first thing to be considered, and there are all kinds of windows, little and big, upright and oblong, cramped and spacious. Some are hard to get at; some have big, awkward posts in them; but no matter what they are or how undesirable they seem, remember that anything with a pane of glass before it may be made a show window.
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Source: Gutenberg

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