Emile Coué

“ If, on the contrary, you tell him that you are not going to put him to sleep as there is no need to do so, you gain his confidence. He listens to you without fear or any ulterior thought, and it often happens--if not the first time, anyhow very soon--that, soothed by the monotonous sound of your voice, he falls into a deep sleep from which he awakes astonished at having slept at all. ”

“ It is possible to make suggestions to people without their knowledge and without any preparation. For instance, if a doctor who by his title alone has a suggestive influence on his patient, tells him that he can do nothing for him, and that his illness is incurable, he provokes in the mind of the latter an autosuggestion which may have the most disastrous consequences; if however he tells him that his illness is a serious one, it is true, but that with care, time, and patience, he can be cured, he sometimes and even often obtains results which will surprise him. ”

“ When the will and the imagination are in conflict, it is always the imagination which wins. Such a case is only too frequent, and then not only do we not do what we want, but just the contrary of what we want. ”

“ I consider it a duty to tell you how grateful I am to you for acquainting me with the benefits of autosuggestion. Thanks to you, I no longer suffer from those agonizing and frequent heart stoppages, and I have regained my appetite which I had lost for months. Still more, as a hospital nurse, I must thank you from my heart for the almost miraculous recovery of one of my patients, seriously ill with tuberculosis, which caused him to vomit blood constantly and copiously. ”

“ How could one fail to desire from the depths of one's heart that all might understand and seize the "good news" that M. Coué brings? "It is the awakening, possible for everyone, of the personal power which he has received of being happy and well." ”

“ To make you understand the way in which suggestion acts in the treatment of moral taints I will use the following comparison. Suppose our brain is a plank in which are driven nails which represent the ideas, habits, and instincts, which determine our actions. If we find that there exists in a subject a bad idea, a bad habit, a bad instinct,--as it were, a bad nail, we take another which is the good idea, habit, or instinct, place it on top of the bad one and give a tap with a hammer--in other words we make a suggestion. ”

“ Before facts a hundred times repeated in my presence, I was obliged to surrender to evidence, and recognize that autosuggestion always acted, though naturally in different degrees, on organic diseases. The only cases (and those were very rare) in which I have seen it fail are nervous cases, neurasthenia or imaginary illness.
There is no need to tell you again that M. Coué, like yourself, but even more strongly, insists on this point: "that he never performs a miracle or cures anybody, but that he shows people how to cure themselves." ”

“ Yes, it is true, in this elevated sphere of thought, conscious autosuggestion has the power to free us from obstacles created by ourselves, which might as it were put a veil between us and God, just as a piece of stuff, hanging in a window, can prevent the sun from coming into a room. ”

“ Once the attack is over, he recovers his senses and contemplates with horror the scene of carnage around him, without realizing that he himself is the author of it. Here again is it not the unconscious self which has caused the unhappy man to act in this way? ”

“ For some time I have been wanting to write and thank you most sincerely for having made known to me this method of autosuggestion. Thanks to your good advice the attacks of nerves to which I was subject, have entirely disappeared, and I am certain that I am quite cured. Further, I feel myself surrounded by a superior force which is an unfaltering guide, and by whose aid I surmount with ease the difficulties of life. ”

“ Simply because you lack confidence in yourself. When I tell you that you are better, you feel better at once, don't you? Why? Because you have faith in me. Just believe in yourself and you will obtain the same result. ”

“ It is no longer the horse who goes where he likes, it is the rider who obliges the horse to take him wherever he wishes to go.
Now that we have learned to realize the enormous power of the unconscious or imaginative being, I am going to show how this self, hitherto considered indomitable, can be as easily controlled as a torrent or an unbroken horse. But before going any further it is necessary to define carefully two words that are often used without being properly understood. These are the words suggestion and autosuggestion. ”

“ Now tell yourself that every word I say is going to fix itself in your mind, and be printed, engraved, and encrusted in it, that, there, it is going to stay fixed, imprinted, and encrusted, and that without your will or knowledge, in fact perfectly unconsciously on your part, you yourself and your whole organism are going to obey. ”

“ Panurge was quite aware of the contagion of example, that is to say the action of the imagination, when, to avenge himself upon a merchant on board the same boat, he bought his biggest sheep and threw it into the sea, certain beforehand that the entire flock would follow, which indeed happened.
We human beings have a certain resemblance to sheep, and involuntarily, we are irresistibly impelled to follow other people's examples, imagining that we cannot do otherwise. ”

“ I know that one generally passes for mad in the eyes of the world if one dares to put forward ideas which it is not accustomed to hear. Well, at the risk of being thought so, I say that if certain people are ill mentally and physically, it is that they imagine themselves to be ill mentally or physically. If certain others are paralytic without having any lesion to account for it, it is that they imagine themselves to be paralyzed, and it is among such persons that the most extraordinary cures are produced. ”

“ People are always preaching the doctrine of effort, but this idea must be repudiated. Effort means will, and will means the possible entrance of the imagination in opposition, and the bringing about of the exactly contrary result to the desired one. ”

“ When the child is asleep his body and his conscious self are at rest and, as it were, annihilated; his unconscious self however is awake; it is then to the latter alone that one speaks, and as it is very credulous it accepts what one says to it without dispute, so that, little by little, the child arrives at making of himself what his parents desire him to be. ”

“ The influence of the imagination upon the moral and physical being of mankind. Now this influence is undeniable, and without returning to previous examples, I will quote a few others.
If you persuade yourself that you can do a certain thing, provided this thing be possible, you will do it however difficult it may be. If on the contrary you imagine that you cannot do the simplest thing in the world, it is impossible for you to do it, and molehills become for you unscalable mountains. ”

“ I must also add--and it is extremely important--that if up to the present you have lacked confidence in yourself, I tell you that this self-distrust will disappear little by little and give place to self-confidence, based on the knowledge of this force of incalculable power which is in each one of us. It is absolutely necessary for every human being to have this confidence. ”

“ Such is the case of neurasthenics, who, believing themselves incapable of the least effort, often find it impossible even to walk a few steps without being exhausted. And these same neurasthenics sink more deeply into their depression, the more efforts they make to throw it off, like the poor wretch in the quicksands who sinks in all the deeper the more he tries to struggle out. ”

“ The more I study autosuggestion, the better I understand the divine law of confidence and love that Christ preached us: "Thou shalt love thy neighbor" and by giving a little of one's heart and of one's moral force to help him to rise if he has fallen and to cure himself if he is ill. ”

“ In the same way it is sufficient to think a pain is going, to feel it indeed disappear little by little, and inversely, it is enough to think that one suffers in order to feel the pain begin to come immediately.
I know certain people who predict in advance that they will have a sick headache on a certain day, in certain circumstances, and on that day, in the given circumstances, sure enough, they feel it. They brought their illness on themselves, just as others cure theirs by conscious autosuggestion. ”

“ In fact autosuggestion is an instrument that we possess at birth, and in this instrument, or rather in this force, resides a marvelous and incalculable power, which according to circumstances produces the best or the worst results. ”

“ It surpasses all that has been invented of so-called scientific systems, themselves based on the uncertain results of an uncertain science, which feels its way and deceives itself, and of which the means of observation are also fairly precarious in spite of what the learned say, M. Coué, on the other hand, suffices for everything, goes straight to the aim, attains it with certainty and in freeing his patient carries generosity and knowledge to its highest point, since he leaves to the patient himself the merit of this freedom, and the use of a marvellous power. ”

“ Thus, as it is the unconscious that is responsible for the functioning of all our organs but the intermediary of the brain, a result is produced which may seem rather paradoxical to you: that is, if it believes that a certain organ functions well or ill or that we feel such and such an impression, the organ in question does indeed function well or ill, or we do feel that impression. ”

“ I can now work in a new spirit, I suggest to my unconscious to re-establish my physical equilibrium, and I do not doubt that I shall regain my former good health. A very noticeable improvement has already shown itself, and you will better understand my gratitude when I tell you that, suffering from diabetes with a renal complication, I have had several attacks of glaucoma, but my eyes are now recovering their suppleness. ”

“ Develop in them self-confidence, and teach that, before embarking upon any undertaking, it should be submitted to the control of reason, thus avoiding acting impulsively, and, after having reasoned the matter out, one should form a decision by which one abides, unless, indeed, some fresh fact proves you may have been mistaken.
Teach them above all that every one must set out in life with a very definite idea that he will succeed, and that, under the influence of this idea he will inevitably succeed. ”

“ To M. Coué who knew how to dissect the human soul and to extract from it a psychologic method founded on conscious autosuggestion.
The master is entitled to the thanks of all; he has cleverly succeeded in disciplining the vagrant (Imagination) and in associating it usefully with the will.
Thus he has given man the means of increasing tenfold his moral force by giving him confidence in himself. ”

“ Not only does the unconscious self preside over the functions of our organism, but also over all our actions whatever they are. It is this that we call imagination, and it is this which, contrary to accepted opinion, always makes us act even, and above all, against our will when there is antagonism between these two forces. ”

“ He is not a master who gives orders, but a friend, a guide, who leads the patient step by step on the road to health. As all the suggestions are given in the interest of the patient, the unconscious of the latter asks nothing better than to assimilate them and transform them into autosuggestions. When this has been done, the cure is obtained more or less rapidly according to circumstances. ”

“ I suffered from lack of appetite, daily vomiting, loss of flesh, and obstinate constipation. The spitting of blood, lessened at once and soon entirely disappeared. The vomiting ceased, the constipation no longer exists, I have got back my appetite, and in two months I have gained nearly a stone in weight. In the face of such results observed, not only by parents and friends, but also by the doctor who has been attending me for several months, it is impossible to deny the good effect of autosuggestion and not to declare openly that it is to your method that I owe my return to life. ”

“ For Emile Coué at the moment of autosuggestion, does not call in the will in any way, on the contrary; there must be no question of the will at that moment, but the imagination, the great motive force infinitely more active than that which is usually invoked, the imagination alone must be brought into play.
"Have confidence in yourself," says this good counsellor, "believe firmly that all will be well". And indeed all is well for those who have faith, fortified by perseverance. ”

“ When certain people do not obtain satisfactory results with autosuggestion, it is either because they lack confidence, or because they make efforts, which is the more frequent case. To make good suggestions it is absolutely necessary to do it without effort. The latter implies the use of the will, which must be entirely put aside. One must have recourse exclusively to the imagination. ”

“ To you, Mademoiselle, I say that whatever lesions you may have in your liver, your organism is doing what is necessary to make the lesions disappear every day, and by degrees as they heal over, the symptoms from which you suffer will go on lessening and disappearing. Your liver then functions in a more and more normal way, the bile it secretes is alcaline and no longer acid, in the right quantity and quality, so that it passes naturally into the intestines and helps intestinal digestion. ”