F. H. Bradley,
Ethical Studies — Essay II.
(1876)
“ Let us first go to the moral consciousness, and see what that tells us about its end. Morality implies an end in itself: we take that for granted. Something is to be done, a good is to be realized. But that result is, by itself, not morality: morality differs from art, in that it can not make the act a mere means to the result. Yet there is a means. There is not only something to be done, but something to be done by me—I must do the act, must realize the end. Morality implies both the something to be done, and the doing of it by me ”
