Anonymous, Business Correspondence, Vol. 1…
“ In other words, the stationery of a business house—the size, the proportions, the tint, the quality of its correspondence-paper— offers the first of the several opportunities for the correspondent to put the recipient into a receptive state of mind toward the communication. It is an item that the shrewd correspondent does not ignore, because it offers him an opportunity—and the first opportunity—to score. ”
