P. H. Ditchfield, Old English Sports, Pastimes and Customs
“ But these primitive feasts were the origin of most of our fairs, which are generally held on the dedication festival of the parish church. [13] The neighbours from the adjoining villages used to attend the wakes, so the peddlers and hawkers came to find a market for their wares. Their stalls began to multiply, until at last an immense fair sprang into existence, which owed its origin entirely to the religious festival of "the wakes." Fairs have degenerated like many other good things, and we can hardly realize their vastness in the middle ages. ”
