Typesetting

“ An experienced proofreader does not read a galley letter by letter, but recognizes a wrong type because the natural formation of the word has been broken.
Carrying the experiment further, place in “open formation” the words “Art and Practice of Typography,” and they must be read slowly one word at a time, but group the words closely, as has been done in the lower left of the same Example 508, and the entire group of words can be read practically at a glance. Just as an illiterate person laboriously reads letter by letter, a young child beginning to read will see only one word at a time. ”

“ The marked difference of style and excellence in the typography of certain of the earliest books leads us to accept the theory that two schools of typography existed side by side in the infancy of the art—one a rude school, which, not having the secret of the more perfect appliances of the inventors, cast its letters by some primitive method, probably using moulds of sand or clay, in which the entire type had been moulded. ”

“ Example 316.—The stationery of a book dealer should have a bookish character—that is, the typography should be inspired by the same skill and taste evinced in the treatment of a good book. A well-designed type-face should be selected, and there should not be a great contrast in the sizes used. When it is possible to have two printings, the extra impression could take the form of a simple rule border in color, as on this specimen. The first type line runs almost from border to border at the head, and another portion of the copy is arranged directly under it in three even lines. ”

“ Thus art makes concession to utility, but such concession should always be granted reluctantly. There is classic authority for the arrangement of the type lines in Example 20 of the preceding chapter, but on the majority of printing jobs it is necessary to compromise with utility and emphasize important words, as in Example 19-a of the same chapter. The secret of producing artistic typography in these practical times is to pilot the ideas of the customer into artistic channels ”

“ In type-making, when a font of type is designed, not only is each letter considered separately, but in combination with every other letter of the alphabet, that when the letters are assembled into words space may be evenly distributed. ”

“ If the style require a comma before leaders, see that none have been left out; if the style reject a comma, see that none have been left in; in short, see to everything,—and then, on the corner of the sheet, write the word “Press” as boldly as you can, but with the moral certainty that some skulking blunder of author, compositor, or corrector has eluded all your watchfulness.
5 In the Government Printing Office the style omits the “$” in this case,—the sign at top of table or page being considered sufficient.
The errors made by ourselves are those which occasion us the most pain. ”

“ Well, it is difficult to explain. There is character in typewriting, just as there is in handwriting, only, of course, not quite so much of it. Every operator is liable to his own peculiar tricks and blunders. ”

“ In other words, typewriting individuality in many cases is of the most positive and convincing character and reaches a degree of certainty which may almost be described as absolute proof. The identification of a typewritten document in many cases is exactly parallel to the identification of an individual who precisely answers a general description as to features, complexion, size, and in addition matches a long detailed list of scars, birthmarks, deformities, and individual peculiarities. ”

“ Examples 157, 158 and 159.—Caslon Oldstyle and Caslon Text are factors in the effectiveness of the booklet of which these three pages are representative. These three examples are additional evidence that type alone when properly used is almost as effective from an advertising point of view as if supported by the best decoration and illustration. It might be said that good typography is to be preferred at all times to poor art work, altho really good art work properly subordinated will undoubtedly add attractiveness and interest to a booklet otherwise well treated typographically. ”

“ A page of display typography composed of a mixture of irregular gray and black tones is inexcusable in the sight of the art-loving reader. As combinations of inharmonious type-faces are wrong, equally so are combinations of incongruous tones. For the sake of contrast and variety in typography, art principles are too often ignored, the printer confessing to ignorance or lack of ingenuity. Contrast is necessary, but it may be had without sacrificing uniformity. ”

“ We have here the lines of development which led directly to the invention of typography. We have 24already mentioned books printed from plates with pictures without text, pictures with text, and text without pictures. What would be more natural than to cut off the part of the block containing the text and use the picture alone, or to combine the text with text cut from another block or with another picture from which the text had been removed? ”

“ If it be urged that the twentieth-century comparison should be between typewriting and print, we may reply that typewriting is print, though it lacks most of its condensation, and that the credit for its superior legibility belongs to typography, of which the new art is obviously a by-product. ”

“ There are some niceties in spelling and style that have to be passed with slight notice. The formation of foreign words in the plural number, obsolete or little-used forms of past tenses and participles, and the use of accents and diacritical marks for words in English, belong to grammar rather than to typography. ”

“ Indeed, it is not a little strange that the English language, which is one of the most advanced in grammatical simplicity, is one of the most belated in orthographic simplicity. In no other modern language is the system of spelling—if system that can be called which has no rule or reason—more arbitrary and more chaotic than in English; and no other peculiarity of our language does more to retard its diffusion than its wantonly foolish orthography. ”

“ And the whole duty of beautiful typography is not to substitute for the beauty or interest of the thing thought and intended to be conveyed by the symbol, a beauty or interest of its own, but, on the one hand, to win access for that communication by the clearness and beauty of the vehicle, and on the other hand, to take advantage of every pause or stage in that communication to interpose some characteristic and restful beauty in its own art. ”

“ Amateurs in literary composition soon acquire the bad habit of writing carelessly; they spell strange names in two or more different ways; they form capital letters, and even the small lower-case letters, so obscurely that one word may be mistaken for another; they have no clearly defined system, or at least observe none, for the proper placing of capitals, italic, and the marks of punctuation.
The above sentence is from the preface of what is probably the most complete work on composition written in recent years. ”

“ Two people must be concerned; the one must name every letter, capital, point, reference, accent, etc., that is, in English, must spell every part of every word distinctly, and note down every difference in a book prepared on purpose. Pray oblige me in making the experiment with Mr. James Dodsley in four or five lines of {271} any two editions of an author, and you’ll be convinced that it’s scarcely possible for the least difference, even of a point, to escape notice. I would recommend and practise the same method in an English author, where most people imagine themselves capable of correcting. ”

“ Several such collections exist formed far back in Old English times, the composite character of which, partly glossary, partly vocabulary, reveals itself upon even a cursory examination.
As these manuscript lists came to be copied and re-copied, it was seen that their usefulness would be increased by putting the words and phrases into alphabetical order, whereby a particular word could be more readily found than by looking for it in a promiscuous list of some hundreds or thousands of words. The first step was to bring together all the words having the same first letter. ”

“ In response to this demand, and in order to facilitate the labor of the compositor and reader, a conventional mode of spelling was adopted and put into general use by the printers. Thus English orthography was taken from the direct control of the intellectual class who wrote books, and was turned over to a mechanical class who simply printed books. The intellectual class strove to make the spelling of our tongue conform to the pronunciation. With this object always in view English orthography was permitted a wide variation. ”

“ It is better for criticism to be modest on this point, till it has the sense or independence to make our alphabet and its uses, look more like the work of what is called—wise and transcendent humanity: till the pardonable variety of pronunciation, and the true spelling by the vulgar, have satirized into reformation that pen-craft which keeps up the troubles of orthography for no other purpose, as one can divine, than to boast of a very questionable merit as a criterion of education."—Ib., p. ”

“ Besides the interest that the pupils have shown in setting up the type, operating the presses, and getting out the printed matter, the work has proved itself84 especially valuable in the teaching of English. Type setting is an excellent method of drilling in spelling, punctuation, paragraphing, and grammar, for the fact that the copy is going to be printed furnishes a motive for eliminating mistakes which exercises written by a pupil for his teacher never provides. Proofreading is another exercise of the same sort. ”

“ This is almost a literal quotation of the remark of a printer who prides himself on his progressiveness, and he is only one of many who imagine that to be up-to-date it is sufficient to use new type-faces, ornaments and borders, caring little if the resulting jobs lack appropriateness, harmony, color, tone, and other elements that are essential to perfect typography. ”

“ For the scientific philologist, no less than for the practical teacher, a return to the phonetic spelling of our English language is of the highest importance. What the philologist wishes to know is not how words are spelt, but how they are pronounced, and this end can be obtained only by means of an alphabet in which all the chief sounds of the language are represented, and each character represents but one sound. ”

“ That from such a beginning language should attain its higher and highest developments is not more wonderful in kind, though much more wonderful, perhaps, in degree, than that from the first imperfect methods of printing should have arisen the highest known developments of the typographic art. ”

“ Modern word processors commonly offer lots of typical typing support features—"Smart Quotes", "Auto Correct", automatically capitalizing the first word in each sentence, anything like that. By all means, leave on any informative highlighting of misspelled words or other errors that it offers, but switch off any feature that changes what you type without asking you. Older books contain text that doesn't sit comfortably with modern rules, and we don't want your word processor deciding what Chaucer really wrote! ”

“ Others, less absurdly indeed, but with equal unlikelihood of success, have endeavoured to proportion the number of letters to that of sounds, that every sound may have its own character, and every character a single sound. Such would be the orthography of a new language to be formed by a synod of grammarians upon principles of science. But who can hope to prevail on nations to change their practice, and make all their old books useless? or what advantage would a new orthography procure equivalent to the confusion and perplexity of such an alteration?"--Johnson's Grammar before Quarto Dict., p. ”

“ Putting aside, therefore, as improbable, and not proved, the two theories of {9} engraved movable types, the question arises, Did typography, like her patron goddess, spring fully armed from the brain of her inventor? in other words, did men pass at a single stride from xylography to the perfect typography of the punch, the matrix, and the mould? or are we still to seek for an intermediate stage in some ruder and more primitive process of production? ”

“ Of the specific sounds given to the letters, he says, "The first of these matters is under the rule of every body, and therefore is very properly to be excluded from the discussions of that philosophy which desires to be effectual in its instruction. How can we hope to establish a system of elemental pronunciation in a language, when great masters in criticism condemn at once every attempt, in so simple and useful a labour as the correction of its orthography!"--P. 256. ”

“ Because a job of printing is made for short service is no reason why it should not be as well done as book composition is required to be. All the art-reasons in book typography 68are equally applicable to job typography. The two methods should not be judged by separate standards—a thing is good, or it is not. At the present time educational work is elevating the standard of job typography, and the designer of job composition, drawing closer to his book brother, is beginning to notice the faults and flaws in the latter’s work.
EXAMPLE 130
EXAMPLE 131
Poor examples of book typography. ”