Booklet

Definition and stakes

Edmund G. Gress,  The Art & Practice of Typography

“ Among the users of the booklet as a publicity medium are railroads, cities, hotels, real-estate companies, banks, clothiers, educational institutions, printers, and manufacturers of automobiles, musical instruments, cameras, and tools and equipment of many kinds. If one wishes to purchase intelligently a piano or other expensive article he obtains a booklet on the subject, and whether he buys or not depends largely upon the impression obtained from the booklet ”
Source: Gutenberg

Florence O. Bean,  Bookbinding for beginners (1918)

“ Having cut one sheet of the inside, lay the sheet on as many pieces of the paper as are needed, (from three to seven make a booklet of desirable thickness) ; then make a hole with a pin or needle at each corner, piercing all at one time. On each sheet draw the four sides, using rule and pencil. This is easier than to measure each one. The folded sheets should be placed one inside the other to form the inside of the booklet, and the whole placed inside the folded cover, with the edges of the cover projecting slightly. ”
Source: Gutenberg

Edmund G. Gress,  The Art & Practice of Typography

“ The customer advises a certain number of such persons that he is in the market for a booklet and would like to receive suggestions. Each competitor prepares a “dummy” on the stock and in the binding intended for the completed booklet. The cover design is roughly sketched or otherwise indicated and the inside pages prepared to represent the finished job.
Let us imagine ourselves in a printshop of medium size, which cannot afford the regular services of an artist. From the composing-room force take the most artistic and practical job compositor and install him at a desk.
”
Source: Gutenberg

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