William James, The Principles of Psychology, Volume 2…
“ A visual image is modified not only by other sensations just previously experienced, but also by all those experienced simultaneously with it, and especially by such as proceed from contiguous portions of the retina. This is the phenomenon of simultaneous contrast. In this, as in successive contrast, both brightness and hue are involved. A bright object appears still brighter when its surroundings are darker than itself, and darker when they are brighter than itself. ”
