Women's magazine

“ We may question whether women have as yet had sufficient experience in the world of business to cope successfully with the material questions of a pivotal editorial position. Then, again, it is absolutely essential in the conduct of a magazine with a feminine or home appeal to have on the editorial staff women who are experts in their line; and the truth is that women will work infinitely better under the direction of a man than of a woman. ”

“ This means a constantly diminishing necessity for the distinctly feminine magazine.
Naturally, there will always be a field in the essentially feminine pursuits which have no place in the life of a man, but these are rapidly being cared for by books, gratuitously distributed, issued by the manufacturers of distinctly feminine and domestic wares; for such publications the best talent is being employed, and the results are placed within easy access of women, by means of newspaper advertisement, the store-counter, or the mails. ”

“ So intimate had become this relation, so efficient was the service rendered, that its readers could not be pried loose from it; where women were willing and ready, when the domestic pinch came, to let go of other reading matter, they explained to their husbands or fathers that The Ladies' Home Journal was a necessity--they did not feel that they could do without it. The very quality for which the magazine had been held up to ridicule by the unknowing and unthinking had become, with hundreds of thousands of women, its source of power and the bulwark of its success. ”

“ THERE is a popular notion that the editor of a woman’s magazine should be a woman. At first thought, perhaps, this sounds logical. But it is a curious fact that by far the larger number of periodicals for women, the world over, are edited by men; and where, as in some cases, a woman is the proclaimed editor, the direction of the editorial policy is generally in the hands of a man, or group of men, in the background. Why this is so has never been explained, any more than why the majority of women’s dressmakers are men ”

“ I knew something must be done to rescue those women who were voiceless; someone had to express with white hot intensity the conviction that they must be empowered to decide for themselves when they should fulfill the supreme function of motherhood. They had to be made aware of how they were being shackled, and roused to mutiny. To this end I conceived the idea of a magazine to be called the Woman Rebel, dedicated to the interests of working women. ”

“ It was this consciousness of a void ready to be filled that made the Philadelphia experiment so attractive to the embryo editor. He looked over the field and reasoned that if such magazines as did exist could be fairly successful, if women were ready to buy such, how much greater response would there be to a magazine of higher standards, of larger initiative--a magazine that would be an authoritative clearing-house for all the problems confronting women in the home, that brought itself closely into contact with those problems and tried to solve them in an entertaining and efficient way ”

“ Their sympathies help to determine the amount of the war relief contributions that may come across the Atlantic. These are four million women who count, gentlemen, please understand, exactly the same as four million men.
"Other American publications may offer Maison de la Presse other facilities for reaching the American public. But none of them can duplicate the facilities presented by the Pictorial Review, the leading magazine to champion the feminist cause. It is the magazine that is read by the woman who votes. Is not France interested in what she shall read there? ”

“ There are several publications in the United States conducted exclusively by ladies; some in which the assistant editors are ladies; and a small number devoted to the interests of women alone. Several ladies have entered the editorial corps within the last few years. The Harpers, in their Magazine, state there are about six hundred literary and miscellaneous periodicals published in this country. If all the labor, as type setting, binding, &c., was done by women, what a fortunate thing it would be for many of the poor! ”

“ It has been suggested that a good publication, like the Atlantic Monthly, conducted entirely by women, would do great good, but we fear it would not be supported. I was told, however, by the gentleman who has charge of Harper's Magazine, that two thirds of the articles are contributed by women, and they receive better prices than men would. ”

“ When Edward Bok succeeded Mrs. Curtis, he immediately encountered another popular misconception of a woman's magazine—the conviction that if a man is the editor of a periodical with a distinctly feminine appeal, he must, as the term goes, "understand women." ”

“ Fulkerson assented. “But I don't mean that kind exactly. What we want to do is to work the 'ewig Weibliche' in this concern. We want to make a magazine that will go for the women's fancy every time. I don't mean with recipes for cooking and fashions and personal gossip about authors and society, but real high-tone literature that will show women triumphing in all the stories, or else suffering tremendously. We've got to recognize that women form three-fourths of the reading public in this country, and go for their tastes and their sensibilities and their sex-piety along the whole line. ”

“ You don’t want to be a reporter always, I suppose. Everybody is striving for some top notch.”
“Oh, maybe I’ll become Sunday editor, or I might fall in with somebody that wanted to start a woman’s newspaper, or magazine—you never can tell. There aren’t many good berths for women. Of course there are a good many very bright newspaper women, and it’s a toss up who goes to the top.”
“You don’t seem to take matrimony into consideration.” ”

“ Considering the difficulties to be surmounted, due to the advance preparation of material, and considering that, at the best, most of its advance information, even by the highest authorities, could only be in the nature of surmise, the comprehensive manner in which The Ladies' Home Journal covered every activity of women during the Great War, will always remain one of the magazine's most noteworthy achievements. ”

“ Beginning with this issue, Modern Women presents to you a new owner and a new editor, who beg for your gentle leniency toward their efforts to publish a magazine for the pleasure and profit of its subscribers. ”

“ With other prominent leaders in the dress reform movement she went upon the platform to voice her theories and views. She lectured in all the leading cities of the United States to crowded houses, and had the unusual experience of being invited over and over again to the same place. She was one of the owners of a magazine published in New York and devoted to the aesthetics of physical development and artistic designs for frocks, and containing articles by the best writer on all topics of interest to women. ”

“ He says, “The articles are all written by factory-girls, and we do not revise or re-write them. We have taken less liberty with them than editors usually take with other than the most inexperienced writers.” He adds, “Communications much amended in process of training the writers were rigidly excluded from print; and such articles only were published as had been written by females employed in the mills.” He continues, “and thus was published not only the first work written by factory-girls, but also the first magazine or journal written exclusively by women in all the world.” ”

“ Will it be a submarine or a Zeppelin or a khaki clad line of steel?
It was on a summer's day in 1916 that I rushed into the office of the Pictorial Review. "Look!" I exclaimed excitedly to the editor at his desk. "See the message in the sky written in letters of blood above the battlefields of Europe! There it is, the promise of freedom for women!"
He brushed aside the magazine "lay-out" before him, and lifted his eyes to the horizon of the world. And he too saw. Among the feminists ot New York he has been known as the man with the vision. "Yes," he agreed, "you are right. ”

“ Besides these, the Year-Book makes mention of stockbroking and conveyancing as professions that women are beginning to adopt. The historical account of the literary work done by Englishwomen in this century, as given in the Year-Book, is curiously inadequate, and the list of women’s magazines is not complete, but in all other respects the publication seems a most useful and excellent one. ”

“ Generally speaking, 19th century women’s magazines were mere disseminators of fine and decorous ideas and practices for well-mannered ladies; their editors were not innovators. With such an editorial policy it is understandable that these magazines would not, as a rule, publicize trends of popular origin until they were fairly well established. The skirtless swimming suit of the 1870s was no doubt more common in the United States than its meager description in Harper’s Bazar would seem to indicate. ”

“ Newspapers are owned, edited and written very largely by men and very largely for men; even what is known as the Woman's Page has, till recently, been contrived in the interests of tradesmen, for purposes of advertisement. Women are notoriously the poor sex. ”

“ Since the Woman's Journal is the organ of the movement, since it gives the news of the movement, voices the wrongs of women, and furnishes data as well as inspiration with which to work, it is important that it reach the largest number of women possible each week with its message, and so far as is possible for a paper, convert them into efficient, consecrated workers, possessed with the ideal of equality and justice for women. It is, therefore, obvious that, however good the editorial output, it counts for comparatively little if it goes to only a small number of people. ”

“ The newspapers and periodicals of to-day are crowded with advice to women, and while much of it is found in magazines for women, written and edited by men, it is also true that a goodly quantity of it comes from feminine writers ”

“ If we turn from education to the press we have similar conditions. During these past few years, hundreds of journals have sprung up devoted to women's special interests. They are almost all of them showy, fragmentary, personal, concrete and emotional. It is difficult to find one that represents general or abstract interests. At least one of these journals which boasts a fabulous circulation is supported by its women subscribers and readers to oppose the larger interests of women in education, industry and political life. ”

“ It was eminently fitting that one who had been stirred in former years by the absence of social recognition in journalism as within woman's province, on the part of the men of the press, and moved to take a prominent part in the formation of Sorosis, should organize a club of women writers—women journalists especially—which should be known everywhere as distinctly a Woman's Press Club. ”

“ When such a person, writing over her own name in the columns of a renowned and powerful paper, may thus brazenly ignore the elementary principles of composition, it may be guessed what latitude of carelessness and error is allowed to obscurer performers in obscurer sheets.
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It is not only in the apparently trivial but really important details of style that women's work falls short, but in qualities even more vital. Fashion, to refer again to that branch of journalism, is a complicated and difficult subject, requiring for its adequate treatment the utmost orderliness and lucidity. ”

“ Having glanced at woman’s part in world’s literature, a few words should be said about women journalists. During the middle of the last century the publishers of several leading newspapers of England and America, desiring to infuse new life into their papers, added a number of women to their staffs. The complete success of this experiment was confirmed by the rapid increase in the number of such women journalists. ”

“ Miss Anna Ballard, a reporter on the staff of the New York Sun, was elected a member of the Press Club, in 1877, by a vote of 24 to 10. Within [Pg 408] the last ten years women contributors to the press have become numerous. The book-reviewer of the Herald is a woman; one of the book-reviewers of the Tribune, one of its most valued correspondents and several of its regular contributors are women; the agricultural and market reporter of the New York Times is a woman; the New York Sun's fashion writer is a woman, and also one of its most industrious and sagacious reporters. ”

“ The sixpennies, having what amounts to unlimited room, offer to the aspirant a spacious and delightful field.
Chapter X "Woman's Sphere" in Journalism
There are certain departments of journalism which women have always had, and probably will always have, to themselves: I mean the departments comprising fashion, cookery and domestic economy, furniture, the toilet, and (less exclusively) weddings and what is called society news. It is unlikely that men will ever seriously compete with women in the business of supplying the stuff which women as a sex are supposed to read. ”

“ Our magazines are radiant with fashion plates illustrating the latest styles; our newspapers abound with allusions and discussions bearing upon the subject, as though it were a matter of national concernment; and it is continually the theme of conversation and a subject either of praise or satire wherever men and women meet together. It would be fortunate, indeed, if this discussion should result in securing a reform in all those styles and modes of woman’s dress which are incompatible with good health, refined taste, simplicity, economy and beauty ”