Summary

James Ward The Principles of Ornament

Plain spaces as alternations in design, are the oases in the desert, and may be compared to a refreshing silence after a continuous chatter or deafening noise.
It is easier to do too much than to know exactly where to stop. Excess of ornament defeats its own end, there is no foil to set it off, and it must be guarded against. The Saracens, by the relative weight of their ornament, have to some extent obviated this objection. To know the value of plainness is to enhance the ornament used. To have this vividly brought home to you, the best Greek architecture should be compared with late Roman.
Source: Gutenberg

James Ward The Principles of Ornament

The rigid lines of architecture should act as a foil to the graceful curves of ornament, and the plain faces should not only set off fretted surfaces, but make the undulations of carved ornament precious. When I speak of ornament, I include the highest form of it, the human figure, and I may point to the Doric frieze of the Greeks as a brilliant example of success. This conjunction of ornament and architecture, however, demands high qualities in the ornament, and insight in the artists as to what is wanted for mutual contrast or emphasis
Source: Gutenberg

James Ward The Principles of Ornament

But even here in London, if you see paraphrases of Greek architecture just painted white on a clear sunshiny day, you will see a faint reflex of its pristine glory. The rising moon that the sun makes on the echinus, contrasted with soft graduated warm shades and sharp blue shadows, is the finest thing an architect has ever compassed. The splendid sculpture that adorned its metopes may be seen in the Elgin room of the British Museum.
Source: Gutenberg

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