Harvard Psychological Studies, Volume 2
“ Increasing the disparateness by making the one a proper name and the other a pure abstract noun, we find the name dominates consciousness, almost to the exclusion of the abstract term. The tables confirm the conclusions that the abstract term, even when given the advantage of position, exerts little influence, for in the first group of eighteen experiments of two hundred and eighty-four associations there are 13.4 times as many associations for the first as for the second, or two hundred and fifteen words for the first (75.8%) and sixteen (5.5%) for the second. ”
