Circulation (journalism)

“ It is felt in ten thousand instances to be distasteful or difficult. The subtle influence of the daily newspaper is telling on our thoughtfulness. We really seem to be approaching the fulfillment of Lamartine’s prediction, “Before this century shall have run out, journalism will be the whole press, the whole of human thought. ”

“ In the brief time that it is proper for me to occupy, I shall apply the thought to those departments of human activity in which the sale of a soul affects others largely as well as the individual who makes the bargain.
Take the occupation in which I am engaged, journalism. It presents a great field—a growing field; in fact, there are few fields so large. The journalist is both a news gatherer and a moulder of thought. ”

“ But however great a gift, if news instinct as born were turned loose in any newspaper office in New York without the control of sound judgment bred by considerable experience and training, the results would be much more pleasing to the lawyers than to the editor. One of the chief difficulties in journalism now is to keep the news from running rampant over the restraints of accuracy and conscience. ”

“ A modern newspaper is an enormously expensive institution. The day is past when a country printer could set up a hand-press and print news about the wedding of the village blacksmith’s daughter and the lawn-party of the Christian Endeavor Society, and so make his way as a journalist. ”

“ Practical advice and useful information in special fields, humorous matter, and fiction, as given in the daily newspaper, do not differ materially from similar matter published in other forms and cannot be considered distinctly journalistic types of writing.
How news is gathered. Since the day’s news is the essential part of the daily newspaper, the gathering, writing, and editing of news is naturally the chief concern of journalism. ”

“ Yet while it is true that this duplicate and to some extent self-overlapping system fulfils the fundamental duty of every paper, which can be called in any sense a newspaper, it is not that side of newspaper life, which arouses the greatest amount of attention from outside, at any rate in this country, nor does it absorb the greatest amount of energy and talent within. The sensational part of journalism is the control of opinion. ”

“ The press fills the consciousness of the people. A modern community breathes through its press. Journalism, to be sure, is a region of letters, where all the factors for truth are at a special and peculiar discount. Its attention is given to near and ugly things, to mean quarrels, business interests, and special ends. Every country shows up badly here. ”

“ Here is the great brainpan of journalism; the centre of newspaper activity, the prefecture of police of the public press. Absolutely necessary is it that it should be entirely a secret police, the “awful, shadowy, irresponsible, and yet puissant we” should dominate over the columns of the daily journal. Will a time ever come, I wonder, when a man will sign his own articles in a newspaper ”

“ Or do we follow faithfully the stern daughter of the voice of God? In short, is journalism a profession or a business?
There are almost as many answers to these questions as there are people to ask them. There are those of us who jubilantly burst into poetry, singing:—
"Here shall the press the people's rights maintain,"
Unawed by influence and unbribed by gain."
On the other hand there are some of us quite ready to corroborate from our own experience the confessions of one New York journalist who wrote:—
There is no such thing in America as an independent press. ”

“ Now, if we study the evolution of journalism for the last forty or fifty years, we shall see that daily journalism, especially in a democracy, has become a commercial enterprise, and that journalism, as it was understood forty years ago, has become to-day monthly journalism. ”

“ Before considering the common school, however, we have to notice a phenomenon in letters—namely, the evolution of the modern newspaper as a vehicle for general reading-matter. Not content with giving the news, or even with creating news and increasing its sensational character, it grasps at the wider field of supplying reading material for the million, usurping the place of books and to a large extent of periodicals. The effect of this new departure in journalism is beginning to attract attention. An increasing number of people read nothing except the newspapers. ”

“ I need not elaborate upon the wonderful growth of the press in our country, or refer to the great power which journalism wields in the development of the new world. I need not ladle out statistics to show you how the newspaper has encroached upon the field of oratory and how the pale and silent man, while others sleep, compiles the universal history of a day and tells his mighty audience what he thinks about it before he goes to bed. ”

“ There is always an enormous temptation presented by our peculiar newspaper situation; our Journalism is maintaining a vacuum, with incessant pressure on the outside. The people want the news; the people clamor for the news; and there is always a mass of vitally important news withheld. The Socialist papers are publishing scraps of it, orators are turning it into wild rumor on ten thousand soap-boxes; if only the people could get it in a newspaper or a magazine, what fortunes they would pay! ”

“ In the magazine the patchwork of daily journalism is assembled into more meaningful designs. Local news is sifted of its provincialism to become matter of national concern. Topics which you rapidly skimmed in the afternoon newspaper three or four weeks ago are re-discussed in the weekly or monthly magazines in a way which often makes you feel that here, for the first time, they become of personal import. ”

“ Possibly The Sun of New York was the first to use news boys in this way. Almost at the start that paper contained a notice :
TO THE UNEMPLOYED. A number of steady men can find em- ployment by vending this paper. A liberal discount is allowed to those who buy to sell again.
For the first time journalism was brought directly to the people. By making the daily papers easy to buy, the penny press brought something of a revolution into American journalism. ”

“ A new journalism aided and was aided by the zeal to expose and the greed of the public for literature of exposure. In the later nineties city journalism was reorganized under the influence of the "yellow" papers, and sensational news was made a profitable commodity as never before. ”

“ It must not be inferred that the feature story, or any other kind of news story, should distort the facts. The writer in the Sun has merely attempted to reduce to the absurd the theory that journalism should put aside attractiveness in writing for a bare summary of facts. The modern newspaper, while its main purpose is still to inform, is coming more and more to be a source of101 entertainment also. It aims to instruct, but in such a manner that the reader will not be bored. ”

“ This effacement of individuality influences to exalt the newspaper and to exalt journalism as a profession. The greatly enlarged field has attracted thousands of most excellent writers, fine editors, conductors, and managers. News-gathering and news-presentation are now regarded as of supreme importance. ”

“ The tireless effort to secure novelty and variety in present-day journalism prevents the news story or the headline from becoming absolutely fixed in form or style. Instead of attempting to formulate dogmatic rules and directions, the author has undertaken to analyze current methods of newspaper work with the purpose of showing the reasons for them and the causes which have produced them. ”

“ The modern newspaper is a product of city life; it is no longer merely an organ of propaganda and opinion, but a form of popular literature. The journal of opinion was largely a business man's newspaper. The so-called independent press added to its public the so-called artisan class. The yellow press was created mainly to capture immigrants, and women.
It was this increase of circulation that made the newspaper—formerly a subsidized organ of the parties an independent business enterprise, an envelope and carrier for advertising. ”

“ Reporting was a very different job from "Journalism," as he had pictured it from a romantic distance. He did not breathe a word concerning his high ideals about the Power of the Press—except possibly on Sundays, to his mother up in Harlem—and his worthy ambition to cleanse it he had postponed indefinitely. ”

“ The professional journalist took the items of The Daily Acts, gathered others of his own, and then, mounting a little platform in his shop, dictated the news to a dozen slaves who produced a written newspaper of twelve copies. The size of such an edition was limited only by the number of slaves employed.
ORIGIN OF SENSATIONAL JOURNALISM
The Daily Acts probably continued even after the capital had been moved from Rome to Constantinople. For fifteen centuries little advance was made in the written newspaper unless the ability to manufacture news might in some way be considered a development. ”

“ The reason, I am sure, that journalism is so popular a calling, in spite of its many drawbacks, is this: each journalist feels he is the boy walking up and down with the cane. The Government, the Classes, and the Masses, Society, Art, and Literature, are the other children sitting on the doorstep. He instructs and improves them.
But I digress. It was to excuse my present permanent disinclination to be the vehicle of useful information that I recalled these matters. Let us now return. ”

“ It is strange to reflect what a complete revolution has overtaken English journalism in the period of thirty years that has passed since the time of which I am speaking. Literature and journalism have now almost parted company, and although the older tradition still honourably survives in individual instances, it is impossible not to be conscious that the function of a journalist, as it is now most widely accepted, has entirely changed its character. ”

“ Writing from a long experience with the profession of journalism, Will Irwin reaches the180 conclusion that33 “news is the main thing, the vital consideration of the American newspaper; it is both an intellectual craving and a commercial need to the modern world. In popular psychology it has come to be a crying primal want of the mind, like hunger of the body. ”

“ It is equally true in journalism, that the various forms of discouragement, hope, and final success through which the individual worker in the art passes, during his progress from the reportorial egg-cell to the fully developed executive-editorial organism, is a compressed reproduction of the long series of misfortunes and interferences through which the ancestors of the American newspaper of to-day have passed. ”

“ This is the right ideal of journalism whenever it is considered as more than a form of commercialism. No newspaper attains its ideal in completeness. If it steadfastly works toward attainment, it gives proof of its right to be. The advancing newspaper, going on from good to better in the substance of its character and the ability of its endeavor, is the type of journalism which affords hope for the future. ”

“ Any newspaper's range of news sources goes out from the editorial room in concentric circles. Purely personal news must come from within the range of the paper's general circulation, because people do not care to read purely personal news about persons whom they do not know. ”

“ This is the limit of the power of the modern newspaper of large circulation, the newspaper that appeals to the grey element, to the average democratic man, the newspaper of the deliquescence, and if our previous conclusion that human society has ceased to be homogeneous and will presently display new masses segregating from a great confusion, holds good, that will be the limit of its power in the future. ”

“ They want the simpler sort of editorial comment and are better pleased with that which explains than with that which argues. They want their news adorned with breath-catching headlines in big type.
In the large cities many professional and business men read several daily newspapers, but their number is small compared with the millions who read one paper only. In smaller cities and in the villages and on the farms it is quite the exception when more than one daily newspaper enters the household. In very many instances this one sheet is all the reading matter the members of the household have. ”

“ To every newspaper in the kingdom there comes daily sufficient news of one sort or another to fill three sheets the same size. The duty of the journalist, if, of course, he is not a reporter or leader-writer, is to make a judicious selection as to what he shall publish and what he shall omit. ”

“ The public does not understand the painstaking care with which news is presented by well regulated newspapers, nor are the difficulties or the unfavorable conditions under which newspapers are made at all appreciated by people who read. Men of other professions have almost unlimited time for consideration. ”

“ Among us, the newspapers are the property of single individuals; and it is found that administering to the depraved tastes and appe- tites of the community, consulting the passions and caprice of the hour, and guiding their course by the variable breath of the multitude, is a more profitable, as well as an easier task, than steering undeviatingly by fixed principles, referring all subjects to the touchstone of truth, and addressing themselves with inflexible constancy to the judgments of men. ”