Naturalistic fallacy

Definition and stakes

Portrait of G. E. Moore G. E. Moore,  Principia Ethica

“ If I were to imagine that when I said ‘I am pleased,’ I meant that I was exactly the same thing as ‘pleased,’ I should not indeed call that a naturalistic fallacy, although it would be the same fallacy as I have called naturalistic with reference to Ethics. The reason of this is obvious enough. When a man confuses two natural objects with one another, defining the one, by the other, if for instance, he confuses himself, who is one natural object, with ‘pleased’ or with ‘pleasure’ which are others, then there is no reason to call the fallacy naturalistic. ”
Source: Gutenberg

Portrait of G. E. Moore G. E. Moore,  Principia Ethica

“ To declare it to be obvious is to suggest the naturalistic fallacy: just as, in some recent books, a proof that genius is diseased, abnormal, has been used in order to suggest that genius ought not to be encouraged. Such reasoning is fallacious, and dangerously fallacious. The fact is that in the very words ‘health’ and ‘disease’ we do commonly include the notion that the one is good and the other bad. ”
Source: Gutenberg

Portrait of George Edward Moore George Edward Moore,  Principia Ethica — Chapter IV (1903)

“ Here, then, we have the root of the naturalistic fallacy. The metaphysicians have the merit of seeing that when you say ‘This would be good, if it existed,’ you can’t mean merely ‘This has existed and was desired,’ however many times that may have been the case. They will admit that some good things have not existed in this world, and even that some may not have been desired. ”
Source: Wikisource

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