Grant Milnor Hyde, Newspaper Reporting and Correspondence
“ When a busy American glances over his newspaper while he sips his breakfast coffee or while he clings to a strap on the way to his office, he reads only the stories that catch his interest—and he reads down the column in any one story only so long as his interest is maintained. Hence the ideal news story is one which will catch the reader's attention by its beginning and hold his interest to the very end. ”
