Henry Sampson, A History of Advertising from the Earliest Times
“ It is pretty certain, however, that as a profession newsletter writing began to decline after the Revolution, though we find the editor of the Evening Post, as late as the year 1709, reminding its readers that ‘there must be three or four pounds a year paid for written news.’ At the same time, the public journals, it is clear, had not performed that part of their office which was really more acceptable to the country reader than any other—the retailing the political and social chit-chat of the day. ”
