Outlet

“ Through the doors of the different rooms passed an endless procession; men from the front with the marks of the desert sun on their faces—engineers, superintendents, bosses, messengers, agents—servants of the Company; laborers of every sort and nationality came in answer to the cry: "Men wanted!"; special salesmen from foundry, factory and shop drawn by prospective large sales of machinery, implements and supplies; land-hungry men from everywhere seeking information and opportunity for investment. ”

“ A little ingenuity, a little taste, an idea of the harmony of colors can do wonders in the interior of any store, no matter what the character of the stock may be, or its quality or quantity. The thing to do is to let your goods tell some clear, legible story that shall be as plain to your customers as was the handwriting on the wall of Belshazzar’s palace to Daniel, the prophet. ”

“ Into the quiet of his office filtered a hum of activity exquisite to his ears, the clicking of billing-machines, the whirr of parcel-carriers, the sound of customers’ voices, buying merchandise. Out there the store was smoothly functioning, supplying modern civilization to ten thousand men and women. And it was his store! Not only did he reap the profit—that was a small part of his pleasure. It was his personality which gave all those people the opportunity to satisfy their needs, that was educating them to desire better things. ”

“ Unto them that have goods shall be given trade. You can’t sell what you haven’t got.
ROBBING WINDOWS. Frequently a merchant finds his stock so reduced that the only size, color or style of a certain article remaining is that displayed in his window trim. When you have a call for such an article do not rob your window display, but take the customer’s name and address and agree to send the article C. O. D. when you change your window. ”

“ Our noble market-place exhibits the laws made by the corporation; and every week there are fewer and fewer people to obey the laws. How convenient! Look at our one warehouse by the river side—with the crane generally idle, and the windows mostly boarded up; and perhaps one man at the door, looking out for the job which his better sense tells him cannot possibly come. ”

“ The factor often provides a store, together with a complete selling and office force, and every facility for receiving, storing, selling, and shipping the goods, and for financing the business. The salesmen of the house travel throughout the country, reaching all the important markets, and the managers of the different departments, who thus understand the needs of the market, are in a position to advise the mill with intelligence and exactness as to the kind of goods which should be made to meet the requirements of the trade. ”

“ Man stepped out of a place that I learned later was a kind of store where they sell things, and the new Mr. Man took our box and set it in front of his store, and put a card on it with some words that said, 'For Sale,' and threw us in some green stuff to eat, and there we were, among ever so many things that we had never seen before. ”

“ When I came to a fork and wondered which way to go, there was another sign, then another pointing to still more farther on.
I followed them to the middle of the city, a big square with a park in the center and shops of all kinds rimming it. The only shop I was interested in said: electrical appliances.
I went in.
A neat young salesman came up and politely asked me if he could do anything for me. I sounded stupid even to myself, but I said, "No, thanks, I'd just like to do a little browsing," and gave a silly nervous laugh. Me, an actor, behaving like a frightened yokel! ”

“ The factory hand spends his working day in a great, dingy shop, with the maddening din of machinery in his ears. His associates are strangers, with whom he has little or nothing in common besides his work. He labors for an indefinite, far-away consumer whose manner of life is unknown to him. ”

“ Through Wholesalers and Retailers.—Most products of common use—such as foods, clothing, footwear, house furnishings, lumber, fuel and so on—are marketed through middlemen. The manufacturer of men’s clothing or of shoes usually sells his product to retailers scattered over the country who in turn sell to consumers. Manufactured food products, dry goods and notions, drugs, hardware and house furnishings are generally sold first to wholesalers, who in turn sell to retailers. ”

“ As an example of the tendency of the home to split up into departments I have instanced the familiar process of the disappearance of a small retail business, simply because it is familiar, and a case where we can see the tendency at work beneath our own eyes. ”

“ While the ownership of a single retail or wholesale store resting in an individual, or in a partnership composed of individuals who make this business their means of livelihood, or in a group of investors in the form of a corporation, may be considered the normal unit, gradual integration is going on both from the producers' and consumers' ends of the distribution chain. ”

“ These persons, in ordinary times, act as salesmen or agents, and make up assortments of goods at the market price, for the use of the home or foreign dealer. They possess large warehouses in which to make up their orders, or keep in store articles purchased during periods of depression ”

“ When a customer enters a shop the proprietor, a grey-headed man perhaps, but conveying by his well-dressed person a profound appearance of old-established honest trading, will slowly and calmly set down his pipe on the polished counter, or push aside his cup of tea, and then inquire politely the nature of his customer's demands. ”

“ My line is a specialty line—only fine goods—and I'll bring in a small bunch of samples tonight about the time you close up.' Merchants like to deal with a man who is strictly business when they both get to doing business. Then is the time to put friendship and joking on the shelf.
"That night at ten o'clock I was back at the store with a bundle under my arm. The man who is too proud to carry a bundle once in a while would better never start on the road. The proprietor whispered to the hat buyer—I overheard the words—'Large Eastern factory'—and together they began to look at my samples. ”

“ Distributing producers, or those who convey the raw material to the manufacturer, and the manufactured article to the consumer,—comprehending the commission merchants, wholesale dealers, importers, grocers, butchers, and shopkeepers of every description; their vast machinery being the ships, railroads, highways, waggons, horses, and men by which this distribution is effected. ”

“ In front is an opening at which the customer stands as if before a window. The merchant, with his goods spread out before him, sits cross-legged in his narrow shop, like a statue in a niche. We are led to wonder, as we watch him, if he may not be merely of wood or stone, so immovable is he ”

“ When we affirm that brokers’ shops are strange places, and that if an authentic history of their contents could be procured, it would furnish many a page of amusement, and many a melancholy tale, it is necessary to explain the class of shops to which we allude. ”

“ It is in the air they breathe. For even as we pass out from this rich inner sanctum, into the open street shop, where the crowd of customers, each seated on cushions on [196] the counter step, with a salesman squatted before him, swiftly running the counters of his abaca up and down, multiplying and dividing like lightning by this ingenious machine, we see piles of coloured goods, of quite common quality only one degree less delightful in colour and design, than those we have chosen from. ”

“ Realism and romance lie very near together, and we shall find the factory, when we come to study the history of it, something more than granite walls and grinding machinery; the factory, indeed, has been an important instrument in the upward progress of mankind. ”

“ The foreman in our factory, who knows very little, can sell out to-morrow morning for ten thousand dollars, maybe double or treble that now. The watchman on our door can sell out when he likes. We can all sell out, any of us sell out. ”

“ Owing to this distribution of manufacturers, it is evident that most of the workpeople would be within easy reach of an employer, and probably the most usual thing was for them to fetch their materials from his house, or warehouse, and after working upon them, to return the product. ”

“ We, however, who are primarily interested in the shop, are apt to forget that success, instead of hinging upon shop management, depends in many cases mainly upon other elements, namely,—the location of the company, its financial strength and ability, the efficiency of its business and sales departments, its engineering ability, the superiority of its plant and equipment, or the protection afforded either by patents, combination, location or other partial monopoly. ”

“ I supply many dealers in New York City and at the West. My retail trade is small. If any of my neighbors want furniture they naturally come to me, and I favor them as to price out of friendly feeling, but I am a manufacturer and wholesale dealer. ”

“ The will is shown in the growing disposition of the home-maker, who of all consumers exercises greatest control over the producer, to assume responsibility not only for the one who labors in her kitchen or sewing room, but also for the one who works for her in the far-off factory. ”

“ You may purchase our books of any news agent, aboard every passenger train in the United States, Canada, England and Australia, carrying a "news butcher." At depot and other news stands and all up-to-date news and book stores. If residing far in the country, your store keeper, always willing to handsomely add to his income, may get our titles for you by requesting us to furnish him the address of the nearest jobber. ”

“ If sold for cash in the home market, well and good, but if sold on consignment, choose one reliable commission house in each city in which the product is to be marketed—never two in the same city—and ship to it right along. ”

“ As the articles are requisitioned by the factory management, the numbers or weight extracted from bins or racks are noted on the cards and the supply made up from outside, the aim of a good storekeeper being to maintain a certain high-water mark, below which the stock is not permitted to fall. ”

“ Once the merchant has opened his store or shop and purchased his goods he seeks to establish trade relations with as many individual customers as he can attract. Mercantile business is carried on in two kinds of stores, those which supply one kind of goods in wholesale or retail quantities, like groceries or dry goods, and those which maintain numerous departments for different kinds of manufactured goods. ”

“ At the beginning we can make assertion that in the entire history of retail selling no more ingenious scheme has been devised for the orderly and rapid movement of goods in and out of a department-store. ”

“ The requisitions for material go through the buying department, the designs go from the drawing office and in a reasonable time, if the organization is complete, the parts commence to collect in the various stores throughout the factory. When the stock is sufficiently forward to ensure a regular supply to the various shops ”

“ During their conversation the shopkeeper's eyes wandered continually to the big store on the other side of the street; the huge gilded letters of the name 'Monopole Stores' seemed to have an irresistible attraction for him. ”

“ A second principle of the store in those early days which has come easily and naturally down to these—when it is accepted retailing principle everywhere—was the marking of the selling price upon each and every article. ”

“ The same principle holds true in all other relations. The merchant would find a certain advantage in living at his warehouse, the engine-builder at his factory, the cotton-spinner at his mill, the carpenter at his shop, and the grocer at his store. ”

“ Such ribbons and shawls! and two such elegant young men behind the counter, each in a clean collar and white neckcloth, like the lover in a farce. As to the proprietor, he did nothing but walk up and down the shop, and hand seats to the ladies, and hold important conversations with the handsomest of the young men, who was shrewdly suspected by the neighbours to be the ‘Co.’ We saw all this with sorrow; we felt a fatal presentiment that the shop was doomed—and so it was. ”

“ This is the very case with him who sets up shop after shop in different parts of the same town or neighborhood, in which he carries on the same business, and endeavors to undersell others in the same trade, that he may get all into his own hand. ”

“ The vast increase which has taken place of late years in the facilities for locomotion and the conveyance of merchandise, has led to a wide-spread desire—I might almost say a clamorous demand—for further facilities in the transmission of letters. ”

“ Take from the people their love of color, their various tastes in cotton prints, and one factory would supply all the wants supplied by fifty. Consider for one instant what is the trade that supports your long avenues of stores crowded with purchasers, not only in holiday times, but all the year around. ”

“ At the centers of business the great merchants, in touch, by the post and telegraph, with both consumers and producers, study to apportion the supply so that it will reach those who stand most in need of it, and seek to regulate future production so that there may be neither waste nor want when the product is brought to market. ”

“ Hardware is the staple of their shops, but the cross-pole in front is fantastically hung with silken garters and tasselled cords, and their own Georgian caps, with a gay crown of cashmere, enrich and diversify the shelves. ”