Penny paper

Definition and stakes

Hugh Chisholm,  1911 Encyclopædia Britannica (1911)

“ It is to economize time rather than money that the modern reader would often prefer a halfpenny paper; while the man of leisure, who likes to peruse leading articles and full descriptive accounts, finds what he needs in the more highly priced journals. The halfpenny paper in England has not had to contend with the opposition that the penny newspaper met from its threepenny contemporaries in the 'fifties and 'sixties. This is largely due to the fact that in most cases the contributors, paper, printing and general arrangement of the cheaper journal do not leave much room for criticism. ”
Source: Wikisource

Various,  Chambers's Journal of Popular Literature…

“ To many thousands even in great centres of human life like London, Liverpool, Glasgow, or Edinburgh, the daily paper is almost the sole intellectual food sought for and within reach; and when we further consider the immense circulation of some of our newspapers, nearly approaching a quarter of a million a day, and when we think that each copy becomes the centre of an ever-increasing circle of information, we may reasonably assert that the penny paper, once held in contempt, is one of the most potent agents for good or evil which our generation possesses ”
Source: Gutenberg

Portrait of John Cassell John Cassell,  The Story of the House of Cassell (1922)

“ Regardless of every persuasion, of every temptation, including the delivery to them of the paper in a manner that evening papers had never been delivered before, they said, 'No; we make little enough out of the penny papers, and we are not going to ruin ourselves and give ourselves double work by selling halfpenny ones.' And sell the Echo they would not. The public, too, who had never been accustomed to recognizing the value of halfpennies, did not seem at all anxious to assist us by persisting in having the paper. ”
Source: Wikisource

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