Friedrich Christian Accum,
A treatise on the art of making good wholesome bread of wheat…
“ Is it not absurd to talk of poverty, and yet pay a seventh or eighth part more than they need, to gratify a fantastic appetite? Had it not been from the custom of eating whiter bread than the whole flour of the wheat will make, should we have thus imposed on ourselves? Would the miller or baker employ all his art to make the bread as white as possible, and oblige us to pay for this artificial whiteness? They tell the consumer, the whiter it is, the finer ”
