Niccolò Machiavelli,
Discourses on Livy (Neville) — First Book…
(1531)
“ It is true that I judge those Princes unfelicitous who, to assure their state when the multitude is hostile, have to take extraordinary means; for he who has only a few enemies can easily and without great scandals make sure of them, but he who has the general public hostile to him can never make sure of them, and the more cruelty he uses, so much more weak becomes his Principate; so that the best remedy he has is to seek to make the People friendly. ”
