Film industry

“ He attracts interest because he takes interest. Talk with any of the big men in the motion-picture industry, that is, those with brains and education, and they will tell you that personality counts more in pictures than it does on the stage.
H. B. Aitken, president of the Triangle Film Corporation, said to me: "The screen is intimate. The camera brings the actor right into your lap. In the speaking drama, make-up and footlights change and hide, but not the least flicker of expression is lost in the picture. It's a test of real-ness, and it takes a real man or a real woman to stand it. ”

“ Responsible for the preservation, maintenance, rejuvenation, education, promotion, research and incentives of cultural assets. 2. The Bureau of Audiovisual and Music Industry Development: Responsible for providing guidance, incentives and management of the film, broadcasting, television and popular music industries. ”

“ In this dilemma the progressive manufacturer has joyfully hailed the advent of the motion picture film which enables him to display every step in the manufacture of the machine or articles, and every phase of its operation. ”

“ To the amateur the ideal manner of staging a motion picture is, of course, to handle every detail of the production within the organization, merely going outside to rent a camera, purchase film stock, and finally for the factory work of developing and printing the film. The pleasure of “doing everything yourself” is almost too great to be resisted, but if a successful production is to be assured it is wise to call on professional help in other branches. ”

“ As the representative of leading producers and distributors of American films, I can say that in no industry or art will be found men and women more earnest to progress in the right way. With a full sense of our responsibilities, and an ardor toward perfection, we are at work to do the best possible things for the motion picture and its world-wide audience. ”

“ The scenario writer sits down in the morning and works out a scene; he wakes up the director, who packs some actors and a cameraman in an automobile, together with a picnic lunch, and goes out to make the picture on some lovely hillside. Then, having finished the photoplay, they take it around to your local theater and exhibit it at twenty-five cents a seat.
As a matter of fact, the movies, now the fifth national industry in the United States, has as many phases, and as many complexities as any other industry in the world. ”

“ There are two other parts of the motion picture industry, just as big, and just as important, as production.
One of them is selling or renting the films to the theater-owners who project them on the screens of their movie-palaces the world over. This is known as the distributing end of the business. There are great nation-wide organizations, sometimes embracing a number of associated producing companies, that are formed for the purpose of carrying it on. ”

“ Many of you boys have probably seen them in special lectures on other subjects, for they can be used to show how people live and work in every part of the world and how the various commercial products that so largely govern our lives are made."
170 But the motion-picture man, he explained, is not at all dependent upon what really happens for his films, because if he cannot train the eye of his camera on some occurrence that he desires to transfer to a film, he reproduces it in a studio, spending thousands and thousands of dollars, if necessary for actors, scenery and stage fittings. ”

“ Once the picture has been constructed, prepared with subjects and sub-titles, and has been submitted to the Board of Censorship, it must be extensively advertised, circulated amongst exchanges throughout the kingdom, and the commands of the public exhibitors awaited. All these complicated processes have emanated from the regular daily demand of the people for entertainment, not necessarily enlightenment. The manufacturers know the percentage of film subjects demanded, whether tragic, thrilling, artistic, humorous, or educational. ”

“ Motion-picture publicity is so pliable that arranging with movie theaters to put on a film of your product in the making and equipping salesmen with a reel and apparatus to demonstrate before prospective customers does not exhaust its uses.
I have unearthed a New York manufacturing concern in a large way of business who have fathomed the all-important matter of deriving the fullest value from their movie-advertising investment. They utilize their film to teach salesmanship to the employees. ”

“ The time is now close at hand when motion-picture investments will rank much higher than formerly, so that intelligent dollars may come in without losing their self-respect. When the industry is regarded as quite as honorable a field for investment as in the case with, say the newspaper or book-publishing business, we shall have far better pictures. ”

“ Motion pictures are still changing so much, in their development from year to year, that any survey of this vast, chaotic new industry is in danger of being out-of-date long before its time. With this in mind, I have attempted to stress those phases of movie-making, and of the story-telling that underlies each photoplay, that do not change. A generation hence, the fundamental problems confronting the makers—how to show real people, doing interesting things in interesting places—will be the same. ”

“ But alas, the cinema has taken our breath away so often, investing us in all the splendours of the splendidest American millionaire, or all the heroics and marvels of the Somme or the North Pole, that life has now no magnate richer than we, no hero nobler than we have been, on the film. ”

“ In other words, if the leadership element is present at a motion picture, if it is a picture that is thoroughly worth while, and yet is not too good to “get across,” it will both make money and build business, while a cheap sensational picture, though it may make more money than a better film at the time it is released, will in the end lose business for the firm producing it, because in the long run it drives away business instead of bringing it in. ”

“ Every attempt, however, of the exuberant creator, filled with the urge for deeds, to perform aesthetic experiments on the motion picture avenges itself; such experiments cannot be carried out with impunity. For the applause of a small circle of the elect is not going to prevent bankruptcy on the part of the film company that supports these experiments. Film art without economic success is quite unthinkable. ”

“ This contemporary form of amusement is such an accepted 59 part of modern life that we hardly need to read the books about the cinema by Allerdyce Nicoll, Lewis Jacobs, Maurice Bardèche and others to understand “the Rise of the American Film.” Personally I go to the movies to escape from routine and from painful thoughts of our own times. Occasionally I allow myself to be educated about Steel or The River. I prefer to industrial films or films of social problems like lynching, prison conditions, housing, films with biographies of great historical characters: Pasteur, Zola, Rembrandt. ”

“ Unfortunately, the feeling against the moving picture has not been entirely eliminated, despite its tremendous popularity. Once an energetic Board of Education realises the possibilities of cinematography as a supplement to the information conveyed by text-books and manuals, the film manufacturers will hasten to supply the demand thus created. ”

“ The old ways of doing were being revolutionized day by day with the introduction of the close-up, switchback,95 light effects, and screen acting that could be recognized as a portrayal of human conduct. Exhibitors soon began clamoring for A. B. pictures, not only for the U. S. A. but for foreign countries as well; and as Mr. Griffith had a commission on every foot of film sold, it was an easy matter for us to judge our ever-increasing popularity. ”

“ The base of the film is usually of a highly inflammable composition. Again, before the pictures are perfected, for public exhibition, the producer’s outfit should include highly perfected cameras, studios, staging, and star actors, and a search, often, for appropriate outdoor settings for the scenes to be enacted. The skilful direction of people and scenes to obtain illusions requires an expert at the business; for it necessitates a high grade of technical ability for the production of scenic, travel, and scientific pictures [57] with the minimum film waste. ”

“ For the making of reels that will carry information for students, that will take truth and wisdom to whole generations of scholars, is an honorable and conscientious undertaking. With money profitably invested in motion-picture ventures of this new, and inevitable, kind, the whole motion-picture field will take on a new aspect, and attract the more intelligent dollars, the more honorable dollars, that will in turn gradually lift the character, and the quality, and the products, and the results, of the entire industry. ”

“ In a travelling expedition the operator records pictures of what he deems to be sufficiently interesting from various points of view—scenic, ethnographic, historical, or merely anecdotal and humorous. When the films are developed and a trial positive is struck for projection before the powers that be, to receive official approbation and sanction to enter the market, the critics in the private projecting room sometimes fail to see eye to eye with the cinematographer, and deem this and that to be lacking in the essentials which render a film attractive to the public. ”

“ The average amateur photographer, who has made a practice of developing and printing his own photographs, will find little of interest in a description of the stages through which the film passes in a motion-picture factory. ”

“ This all means that cinematography has become a gigantic industry, giving employment to hundreds of actors, photographers, and the army of men and women engaged in making and showing the films, to say nothing of the thousands of picture theatres that have sprung up in every city and town in the country. ”

“ In this respect the cinematograph producer is far better off than his rival on the real stage. Situations, scenes, and episodes incapable of production by the latter, can be produced very simply on the film. Novels, short stories, plays, the Bible, Greek inscriptions, inventions, little episodes and incidents in everyday life—anything and everything is grist for his mill. Of course, fashions change just as in any other phase of our complex life. ”

“ The Movies constitute the fourth largest industry in the world; they command the respect of governments, the service of the press, the participation of captains of industry, cabinet members, international bankers. ”

“ If yours is a high-class store, it naturally will not do to have your film shown at a nickeldrome attracting the poorest of the working classes. I would especially advise you, before putting your motion picture into circulation, to make a tour of the photoplay theaters in your territory. It is not enough to judge by the outside appearance—mingle with the audience—and size each one up from the point of view of your proposition. ”

“ Twenty picture theatres at twenty thousand dollars each—a low estimate, my dears, for such as you require—would mean an investment of four hundred thousand dollars. A film factory, with several producing companies to keep it busy, and all the necessary paraphernalia of costumes and properties, would mean a million or so more. ”

“ A film pioneer, he had watched the evolution of the moving picture from the days of its very raw infancy, when anything that could be thrown on a screen was good enough to get the money, and the cost of photography was the largest item of expense. ”

“ A firm engaged in supplying topical films cannot hope to succeed without amateur assistance. No matter how carefully and widely it distributes its salaried photographers, numberless events of interest are constantly happening—shipwrecks, accidents, fires, sensational discoveries, movements of prominent persons, and the like, at places beyond the reach of the retained cinematographer. For film intelligence of these incidents the firm must rely upon the independent worker. ”

“ Let us stray for a frivolous moment into the realms of art, since the word art is claimed for what we know as the "film." This discovery went as it pleased for a few years in the hands of inventors and commercial agents. In these few years such a raging taste for cowboy, crime, and Chaplin films has been developed, that a Commission which has just been sitting on the matter finds that the public will not put up with more than a ten per cent. proportion of educational film in the course of an evening's entertainment. ”

“ When the moving picture writers are assured of better prices for their scenarios, of having them passed upon more promptly and of getting their names on the films with their pictures, the business will have been shaken down to a more commendable basis. Possibly the film manufacturers borrow their ideas of equitable treatment for the writer from some of the publishing houses. ”

“ At its present rate of progress, the cinema will soon become more powerful as an influence upon the minds of the masses than are the newspaper, the novel and the play taken together.
For the sun never sets upon the screen! Day and night, in all parts of the civilized, and an increasing portion of the uncivilized, globe the motion picture is making its imprint upon the minds and souls of countless millions of men, women and children. ”

“ When two or more rivals in a single town are making a common bid for popular favour, the public naturally patronises the establishment which offers the most refined pictures combined with comfort in the seating arrangements. The inferior film is being driven from the better class of cinematograph theatre, where a programme is offered which is varied in character, and of the highest excellence from the photographic, dramatic, and educational point of view, as well as from that of sheer amusement. ”