Journal (magazine)

“ Still the review or magazine is the best compromise that can be made between the elaborate treatise and the clever leader of the journal. It is the best literary medium now within reach of the Catholic public, and can meet better than any other form of publication our present literary wants, and more effectively stimulate thought, cultivate the understanding and the taste, and enable us to take our proper place in the literature and science of the country. ”

“ English Without a Master. A Course of Lessons in the English Language. Price 2s.
[Pg 30]
Price One Shilling, Monthly,
THE NATIONAL MAGAZINE.
A Journal devoted to Literature and Art, and equally an organ of both—an Art Magazine, but not one to which Literature is merely incidental; a Literary Magazine, but not one to which Art is a mere adjunct.
Attractiveness of subject and of treatment is studied in every department. Tales by acknowledged authors occupy considerable space; reviews; essays; varieties of travel and adventure; humorous sketches ”

“ From 1815 to 1820 a number of low-priced and unwholesome periodicals flourished. The Mirror (1823–1849) , a two-penny illustrated magazine, begun by John Limbird, [5] and the Mechanics Magazine (1823) were steps in a better direction. The political agitation of 1831 led to a further popular demand, and a supply of cheap and healthy serials for Cheap Pub-
lications. the reading multitude commenced with Chambers’s Journal (1832) , the Penny Magazine (1832–1845) of Charles Knight, and the Saturday Magazine (1832–1844) , begun by the Society for Promoting Christian Knowledge. ”

“ The oldest periodical of its type, it is yet, in each new volume, a new magazine, nor simply because it presents fresh subjects and new pictures, but also, and chiefly, because it steadily advances in the method itself of magazine-making. In a word, the MAGAZINE becomes more and more the faithful mirror of current life and movement. ”

“ They employ excellent talent when special topics are treated, and rise to occasions of war or other excitement through graphically written and highly illustrated articles. Indeed, one of their most impressive features is the high degree to which they have carried the art of illustration. Toward the close of the century, periodical literature has been greatly expanded and popularized by the introduction of the cheap magazine. ”

“ The modern magazine is a distinctly new product. When the slow, thick stream of book-making first began to spread and filter out through the new channels of periodic publication, a magazine was a serious literary production. ”

“ At times such journals as the Knickerbocker and Graham's, and even others less successful, boasted lists of contributors quite as distinguished as those which most later magazines have been able to show. It is true that in the last sixty years there has been great development in the arts of magazine editorship and of magazine authorship—the writing of articles especially adapted for publication in a periodical. ”

“ It is a well-known fact among successful magazine editors that their most striking successes have been made by material to which unknown names were attached, where the material was fresh, the approach new, the note different. That is what builds up a magazine; the reader learns to have confidence in what he finds in the periodical, whether it bears a famous name or not. ”

“ If I insist a little upon the high office which this modern form of publication fulfils in the literary world, it is because I am impatient of the antiquated and ignorant prejudice which classes the magazines as ephemeral. They are ephemeral in form, but in substance they are not ephemeral, and what is best in them awaits its resurrection in the book, which, as the first form, is so often a lasting death. An interesting proof of the value of the magazine to literature is the fact that a good novel will often have wider acceptance as a book from having been a magazine serial. ”

“ Hence, if the editor is more keenly alert for one thing than for another, it is for the new writer. The frequency of the new note in his magazine is his salvation; for just in proportion as he can introduce that new note is his success with his readers. A successful magazine is exactly like a successful store: it must keep its wares constantly fresh and varied to attract the eye and hold the patronage of its customers. ”

“ I mention no names, and the opinion may or may not be a just one; but it should be carefully weighed whether or not, or to what extent, the evaluations of such a periodical ought to be crystallized as it were: that is, taken from the periodical press and made part of a working library apparatus, to last for years.
Another periodical, an able magazine, which makes much of reviews is under the control of a strong body of men, but they stand for scarcely more than one line of thought among many lines. ”

“ It is not, of course, that American journalism, whether of the daily or monthly sort, has consciously set itself to supplant the habit of book-reading. A thousand social and economic factors enter into such a problem. But 264 few observers will question the assertion that the influence of the American magazine, ever since its great period of national literary service in the eighties and nineties, has been more marked in the field of conduct and of artistic taste than in the stimulation of a critical literary judgment. ”

“ Magazines afford a better opportunity than do newspapers for an analysis of the different types of articles discussed in Chapter V. Since magazine articles are usually signed, it is possible to seek out and study the work of various successful authors in order to determine wherein lies the effectiveness of their writing. Beginning with the popular weekly and monthly magazines, a writer may well extend his study to those periodicals that appeal to particular classes, such as women's magazines, agricultural journals, and trade publications. ”

“ Hiram M. Greene, to judge from the host of letters I have received from readers who have not read the best magazines in the past because, as many of them state, they feared that they were too “high-brow,” but who have been convinced, by the introduction to the best contemporary fiction afforded them weekly in the supplement to their Sunday newspaper, that such periodicals as Harper’s Magazine and Scribner’s Magazine have many qualities to commend them to the untrained reader. ”

“ We are about to exhibit to our countrymen a new monthly collection, to which the well-deserved popularity of the first undertaking of this kind, has now made it almost necessary to prefix the name of Magazine. There are, already, many such periodical compilations, of which we do not envy the reception, nor shall dispute the excellence. If the nature of things would allow us to indulge our wishes, we should desire to advance our own interest, without lessening that of any other ”

“ When we determined to increase the amount of reading matter—to give our readers 112 pages in every number—we felt assured that the resources at our command, and the intimate acquaintanceship with the taste of our readers which years of editorial efforts on their behalf have given us, would enable us to present a Magazine of far higher literary value than any which had preceded it. ”

“ Our sets of monthlies, bi-monthlies, and semi-monthlies only run back a hundred or two years, therefore—to the joy of librarians, to whom, be it confessed, they bring misery untold.
But in the East, where printing has existed so long that the memory of man goes not to the contrary, it is almost impossible to say how far back was the introduction of the monthly literary magazine. ”

“ Considering the number of periodicals at present published in Great Britain, the extent of their aggregate circulation, and the range and variety of topics discussed in their pages, their effect on the public mind of that country for good or evil can scarcely be overestimated. A magazine holds a middle place between the legitimate literature of books and the ephemeral and generally ill-digested effusions of newspapers, and appeals, especially to the middle classes, as it were, in science, taste, and art. ”

“ The best basis of differentiation among magazines, then, is not the extent of circulation but the class of readers appealed to, regardless of the part of the country in which the readers live. The popular general magazine, monthly or weekly, aims to attract readers of all classes in all parts of the United States.
How Magazines Get Material. Magazine articles come from (1) regular members of the magazine's staff, (2) professional or amateur free-lance writers, (3) specialists who write as an avocation, and (4) readers of the periodical who send in material based on their own experience. ”

“ It is not enough to plan, work, and economize, one must make and seize opportunities. And this he can do only as he is alive to passing events. In a few years one may outgrow his usefulness through losing touch with advancing ideas and methods of work. To keep abreast of the times one must read the newspaper and the magazine. The newspaper is the history of the hour, the magazine is the history of the day. The magazine corrects the newspaper, and "sums up in clear and noble phrase those fundamental facts which are only dimly seen in the newspaper." ”

“ Unlike most of our ordinary historic reviews, they have a permanent value: they are not condemned, as some very good English work of the kind is, to be the padding of popular magazines,— the ever uncut leaves that interpose between the two sensational stories by which the magazine lives,— but they are put together and stored up for the days when either the writers or some who have profited by the reading of them can use them in more continuous, more consolidated, work. ”

“ And then I'm filling that magazine with new "different" stories, daring in aspect beyond ordinary Science Fiction, more glorious by far than any predecessors.
And now, the rest of you Readers, what are you going to do with your share? As I have said, I am going to do what I want with my part even if we have to split up the magazine and pass a page all around. There's just a lot of you Readers who look at a magazine, and, because it isn't your ideal, pass it up and go down the line passing up all the magazines. ”

“ For instance, in the June issue, one Warren Williams of Chicago, suggests that you enlarge the magazine and give each story a full-page illustration, like other Science Fiction periodicals. Mr. Williams evidently favors standardization. As one magazine is, so must the rest be. Please ignore this request, and others like it. Astounding Stories is different, unique; just keep it that way, and you will never lack a host of satisfied readers. ”

“ In analyzing a newspaper or magazine in order to determine the type of reader to which it appeals, the writer should consider the character of the subjects in its recent issues, and the point of view from which these subjects are presented. Every successful periodical has a distinct individuality, which may be regarded as an expression of the editor's idea of what his readers expect of his publication. To become a successful contributor to a periodical, a writer must catch the spirit that pervades its fiction and its editorials, as well as its special articles. ”

“ Magazines, when they are kept complete, should, of course, be bound up in their volumes, either yearly or half-yearly; but it often happens that a magazine is bought for a single article, and many of these accumulating, it is quite easy for such articles as are of special interest to be taken from the remainder, and treated as pamphlets. In the case of magazines and scientific periodicals of importance, it is well to keep the covers and bind them at the end of [64] each volume. ”

“ In the second place, what is true of the editor and the manuscript is equally true of the reader and the printed article. No writer can afford to neglect his titles.
Variety in Form and Style. Because newspapers and magazines differ in the size and the "make-up" of their pages, there is considerable variety in the style of headlines and titles given to special feature articles. Some magazine sections of newspapers have the full-size page of the regular edition; others have pages only half as large. ”

“ It must be clearly understood that first magazine publication is not here referred to. The only periodical issue of a book that can rank with book issue is that in parts, according to which the text of a novel made its appearance in monthly or weekly sections, separately wrappered, under its own title and unaccompanied by any extraneous matter save advertisements. ”

“ In some instances the material in the American edition differs from that of the English, so that it is quite necessary to include this class of periodicals.
The other type of publications, alluded to, is the miscellany. It contained poems, prose selections and articles on a wide range of subjects. It differed from the magazine simply in one respect, namely, that it was issued with less regularity. It offers, however, valuable additions to the present collection. [13] Thus, even by omitting all irrelevant publications, the field is a broad one and rich in important material. ”

“ Then, too, on the score of emolument, justly recognised now as a very essential matter, and legitimately entitled to grave consideration, the magazine offers advantages not within the reach of either book or newspaper. ••• But after all, the great point is, that magazines are more read than any other kind of publications. They just adapt themselves to the leisure of the business man, and the taste of the idler ”