Shopfront

“ Perhaps when we make use of the term ‘Brokers’ Shop,’ the minds of our readers will at once picture large, handsome warehouses, exhibiting a long perspective of French-polished dining-tables, rosewood chiffoniers, and mahogany wash-hand-stands, with an occasional vista of a four-post bedstead and hangings, and an appropriate foreground of dining-room chairs. Perhaps they will imagine that we mean an humble class of second-hand furniture repositories. Their imagination will then naturally lead them to that street at the back of Long-acre, which is composed almost entirely of brokers’ shops ”

“ The little shops pull at one's heart, so simple is their merchandise. A little window beckons us through which we peer with misted eyes. For narrow shops are often kind to tiny folk scarce counter-high. Above a shop, behind a blind, I've heard a little baby cry. Above a shop, I've often seen a mother's anxious face appear. How many customers have been? The closing hour is drawing near. Great shops, like temples dedicate to merchandise from every mart, are over-lords of their own fate—but little shops tug at the heart! ”

“ The most important to them does not necessarily mean the main street of the town, but the one which offers the greatest number of passersby, who are likely to be customers. For instance, they want to know where the people congregate in the streets in the evening. Do they go past the drug store and past the most popular movie theater? Do the men go through the town on the way home, or can they get home without going through the shopping section? ”

“ In one shop will be found the most expensive silks and other stuffs, or rather in a row of shops, for each particular business affects certain parts of the street. Thus at one end may be a succession of shops with the most delicate and beautiful commodities, while the continuation is devoted to butchers' stalls, or fishmongers', the sudden transition being proclaimed to every sense, and outraging our feeling of the fitness of things. In the shops will be seen men at work upon the beautiful fans for which Canton is famed ”

“ It is with difficulty, and only by a constant succession of cries and hearty buffets, that the bearers of merchandise can force their way through these intricate passages, and find their way to their destination. The houses, for the most part one and two storeys in height, usually consist of shops on the ground-floor, each with a flaming superscription in gigantic characters, which, the better to arrest the curiosity of the passers-by, is generally hung diagonally across the narrow street. ”

“ Most of the shops are tiny affairs only six or eight feet square, which open on the street for their entire width and have the floor raised to about the height of the customer’s waist. The resemblance of a bazaar to a long double row of pigeon-holes is increased by the manner in which the box-like recesses follow continuously one after the other, with no doorways between, as the entrance to their upper stories is by ladders in the rear. ”

“ Closely confined to the counter, with a needle in their hand, they are continually throwing their eyes towards the street. Not a passenger escapes their notice. The place the nearest to the window is in the greatest request, as being most favourable for catching the transient homages of the crowds of men continually passing and repassing. It is generally occupied by the beauty of the magazin or warehouse; for it would be resented as an almost unpardonable offence to term this emporium of taste a boutique or shop. ”

“ In the shop on the right of the building, we note the usual open shop-front with its counter, and the tradesman with a pair of scales; in the interior of the shop is an assistant who seems to be, with vigorous action, pounding something in a mortar, and so we conjecture the shop to be that of an apothecary. The costume of the man crossing the street, in long gown girded at the waist, may be compared with the merchants given in our last chapter, and with those in an engraving of a market-place at p. ”

“ I turned down one of the roads leading from Gower Street to Tottenham Court Road, and found myself outside Omniums, the big establishment where everything is to be bought,—you know the place,—meat, grocery, linen, furniture, clothing, oil paintings even,—a huge meandering collection of shops rather than a shop. ”

“ The plate glass windows of every store lay in thousands of pieces below their sashes, and the entire stock of merchandise whether furniture or drapery, groceries or dairy products, had been hurled through them into the middle of the thoroughfare. Above these were piled pell-mell bedding and chairs, wardrobes and wash basins, all splintered and broken—the whole making the most pitiable conglomeration I ever hope to witness. ”

“ It is in the air they breathe. For even as we pass out from this rich inner sanctum, into the open street shop, where the crowd of customers, each seated on cushions on [196] the counter step, with a salesman squatted before him, swiftly running the counters of his abaca up and down, multiplying and dividing like lightning by this ingenious machine, we see piles of coloured goods, of quite common quality only one degree less delightful in colour and design, than those we have chosen from. ”

“ Here the long lines of lighted shops are now packed with their evening customers, who are buying meat and groceries and selecting furniture, being measured for new suits, trying on smart hats and cloaks of the latest West-end fashion, and examining the pink and blue and yellow silk petticoats which make such a gay show in the brilliantly-lighted windows of the milliners. ”

“ The shops or booths are built in rows like streets, having each their name, as Garlick Row, Booksellers'-row, Cook-row, etc. And every commodity has its proper place, as the Cheese Fair, Hop Fair, Wool Fair, etc.; and here, as in several other streets or rows, are all sorts of traders, who sell by wholesale or retail, as goldsmiths, toy-men, brasiers, turners, milliners, haberdashers, hatters, mercers, drapers, pewterers, china warehouses, and, in a word, most trades that can be found in London, from whence many of them come. ”

“ Nearly all the best shops in the retail trade are in this street, some of them comparable to the richest of London and Paris, and the whole affording means for every device of elegant decoration and boundless expenditure. ”

“ The passenger walks over the shops on a level with the street, and under the first floor of the dwelling-houses; and thus two lines of shops are erected in one front. The rows are kept in excellent repair, and form the chief promenade of the citizens. To strangers they cannot fail to prove an object of curiosity. The shops in the rows are generally considered the best situations for retail traders; but those on the southern side of Eastgate-street and the eastern side of Bridge-street have a decided preference. ”

“ His shop is situated on one of the most busy streets in the city; and long before the stores are opened, or the busy hum of human voices heard, the lively glow of the blacksmith’s fire and the unceasing blowing of his bellows, whisper in the ear of many a tardy young man—Be diligent in business. ”

“ The youth himself stands prompt and alert behind his counter, never idling for a moment, nor permitting his shopboy to idle, but both busy, cutting, and brushing, and bustling about, whether there be any thing to do or not. If but an old lady be seen looking up at the window, or glancing in through the avenue of cheap prints that forms the doorway, what an angler-like eagerness in the mind of the trader that she would but walk in!—nothing more required—were she once within the shop, no fear but she is well done for. ”

“ Into the quiet of his office filtered a hum of activity exquisite to his ears, the clicking of billing-machines, the whirr of parcel-carriers, the sound of customers’ voices, buying merchandise. Out there the store was smoothly functioning, supplying modern civilization to ten thousand men and women. And it was his store! Not only did he reap the profit—that was a small part of his pleasure. It was his personality which gave all those people the opportunity to satisfy their needs, that was educating them to desire better things. ”

“ Many stores erect handsome outside glass-case stands for exhibiting knick-knacks at their door-ways. The fruit shops open their windows on the street. Itinerant dealers in oranges, bananas, and grapes rig up tent-like houses of business under the windows of established traders (for which heavy rents are paid, notably “down-town” in New York) , and all this gives a pleasant variety of life and color to the street. ”

“ The back shop, according to the profession, serves as a store, a laboratory, or a dining-room; the gallery is, properly speaking, nothing more than a warehouse for the shop, containing a reserve of the articles sold, which are arranged in it with great order; the two little rooms adjoining, usually encumbered with chests and bales, afford an asylum during the night to two or three shopmen, while the terrace is used for airing goods that have been a long time warehoused, to beat stuffs, and, in the case of the druggists, to dry plants. ”

“ We rode along the bustling mall, crowded with men and women on horse back, with numbers of gorgeously arrayed native servants and chuprassies of the Government offices hurrying on their respective errands, or dawdling for a chat with some shabby-looking acquaintance in private life; we passed by the crowded little shops on the hill below the church, and glanced at the conglomeration of grain-sellers, jewellers, confectioners, and dealers in metal or earthen vessels, every man sitting knee-deep in his wares, smoking the eternal "hubble-bubble;" ”

“ The intense light, the vivid colors, the extraordinarily picturesque life, the bustle and movement; the narrow high tumbled houses with projecting storeys, painted shutters, etc., and alleys simply thronged with people; the usual little shops with four or five men and boys squatted in each, and multifarious products and traffic—gold and silver work of excellent quality, elegant boxes and cabinets, all being produced in full view of the public—embroidery and cap shops, fruit shops, sweetmeat shops, cloth merchants, money-changers ”

“ The shops, with the exception of the Louvre, the Bon Marché, and one or two of the large department stores of similar scope, are all small—tiny, in fact, and exploit but one or two things. A little shop for fans will be next to a milliner who makes a specialty of nothing but gauze theatre bonnets. Perhaps next will come a linen store, where the windows will have nothing but the most fascinating embroidery, handkerchiefs, and neckware. Then comes the man who sells belts of every description, and parasol handles. ”

“ During their conversation the shopkeeper's eyes wandered continually to the big store on the other side of the street; the huge gilded letters of the name 'Monopole Stores' seemed to have an irresistible attraction for him. ”

“ The shop-girl whom you will hire, our head clerk, and your lady's-maid (yes, Madame, you are to have one!) will sleep on the second floor. On the third will be the kitchen and rooms of the cook and the man-of-all-work. The fourth shall be a general store-house for bottle, crystals, and porcelains. The workshop for our people, in the attic! Passers-by shall no longer see them gumming on the labels, making the bags, sorting the flasks, and corking the phials. Very well for the Rue Saint-Denis, but for the Rue Saint-Honore—fy! bad style! Our shop must be as comfortable as a drawing-room. ”

“ One had somehow never heard it uttered with so convincing an emphasis. But the shops, up and down, are making all this as if it had never been, pleasant “premises” as they have themselves acquired; and it was to strike me from city to city, I fear, that the American shop in general pleads but meagrely—whether on its outer face or by any more intimate art—for indulgence to its tendency to swarm, to bristle, to vociferate. ”

“ In fact, the shops seem to be convenient places opened to enable their owners to causer with the greatest possible number of their neighbours and other people, rather than places for the receipt of custom and serious making of money. I doubt if any man is a worse hand at shopping than I, and yet I can go boldly into any shop here, and turn over the articles, and chaffer over them, and then go out without buying, and yet feel that I have conferred a benefit rather than otherwise on the proprietor of the establishment. ”

“ Besides the main currents of travel, the little feeding streams are closely watched, such shops as hatters, tailors, lunch rooms, men's furnishing goods, etc., locating in the men's district near the office buildings. The grade of shops on the streets leading from the office sections conforms to the character of the passers-by, high-class shops being where employers pass, and cheaper shops where clerks go, while push-carts and hawkers catch the office boy trade. ”

“ They had many a chat over a counter, making and receiving enquiries about friends, opening their mouths at any lively piece of news, and pursing them sympathetically when there was trouble around the door. In the low shops with the new windows in their old walls and new slates on their bowed roofs, little, low doorways stooping for their heads, little, worn doorsteps watching for their feet, they heard many a hint of the romance of evolving or changing trade, many a precious historic touch that would never find its way into print. ”