Sponsorship

“ Whatever method is used-formal advertising or negotiation-'competitive proposals' must be 'solicited from all such qualified sources of supplies or services as are deemed necessary by the contracting officer to assure such full and free competition as * * * to obtain for the Government the most advantageous contract-price, quality, and other factors considered.' [11] If advertising for bids is used, the contract is to be awarded 'to the lowest responsible bidder.' [12] Moreover, even when advertising for bids is not used, competitive standards are not relaxed. ”

“ There would be some small bills for stationery and composition right at the start, perhaps some for the engraving. These they would discount and settle on presentation.
"We'll have to pay our advertising man's salary, too," he said, "and with this scheme we want to get a good, energetic man and start him out soliciting at the earliest possible moment. He can get enough contracts on the basis of even a million circulation to pay for all the rounds of the first issue, and we can use those contracts as a basis of credit, too, if we have to." ”

“ The argument of the promoters is, not that every one who comes into the combination can carry on his business more efficiently than he did before; the argument is: we will assign to you as your share in the pool twice, three times, four times, or five times what you could have sold your business for to an individual competitor who would have to run it on an economic and competitive basis. We can afford to buy it at such a figure because we are shutting out competition. ”

“ They will be only too glad to have your representative accompany their local man from time to time and are highly appreciative of such an interest, because it stimulates both the customer and their representative and at the same time gives you the opportunity of knowing just what they are doing and what they have to overcome in the way of prejudice and competition. It is always well to aid the local agency with a small advertising allowance, to be spent as your combined judgments may dictate. ”

“ The sponsor works with business partners in drug development. The sponsor might share your study data with a business partner but only if the business partner signs a contract that requires it to protect your study data in the same way as the sponsor. ”

“ Rival manufacturers may lawfully compete for the patronage of the public in the quality and price of their goods, in the beauty and tastefulness of their inclosing packages, in the extent of their advertising, and in the employment of agents, but they have no right, by imitative devices, to beguile the public into buying their wares under the impression they are buying those of their rivals. ”

“ His suggestions (often originating with Paula) made the Great Lakes Trust Company’s discreet advertising rich in results. Neat little pamphlets written for women on the subjects of saving, investments. “You are not dealing with a soulless corporation,” said these brochures. “May we serve you? You need more than friends. Before acting, you should have your judgment vindicated by an organization of investment specialists. You may have relatives and friends, some of whom would gladly advise you on investments. ”

“ Such a campaign comprehends advertising directed to the dealer and to the consumer. It may include all the approved forms of publicity, such as newspapers, magazines, billboards, electric signs, motion pictures, demonstrations, and samples. One phase of trade advertising which should not be overlooked is dealer helps. The extent to which the roaster-packer, or the promoter of a new package coffee, should utilize the various advertising media or go into dealer helps must, of course, depend upon the size of the advertising appropriation. ”

“ These various advertising activities will naturally necessitate the expenditure of a small amount of money; but it is usually possible to secure donations or at least reductions of price in the case of printing, hall rental, et cetera, and the small amount of actual cash that is needed can usually be raised among a group of interested people without any difficulty. ”

“ Those who do not subscribe pay in effect a small premium to the subscriber who comes forward to help them. It is considered by the Board that this is infinitely preferable to winding-up the Company, whereby the Shareholders would have the mortification of seeing the whole of their property sacrificed, and of seeing an undertaking pass out of their hands, when on the very eve of success, upon which so much attention has been bestowed, and so much experience gained by the expenditure of their own funds. ”

“ The great corporations who control these industries make their fortunes by this style of advertising. The rural districts are their strongholds. And they must advertise or they can't sell their products."
"Let them advertise in decent ways, then. What right has any soap maker to flaunt his wares in my face, whether I'm interested in them or not?"
"The right of custom. People have submitted to these things so long that the manufacturers consider themselves justified in covering every barn, rock and fence with their signs. I see no way to stop them." ”

“ The reason is that an investment in enough advertising space to make any commodity known nationally requires a considerable outlay of money, besides a well-developed selling organization to coöperate with the advertising, and harvest its results. ”

“ In addition to economies due to improvements in methods of organization, production and marketing, another cause for the sudden and vigorous outburst of trust promotion in the years 1898-1902 may be found in the profits to be secured by promoters and organizers. After the successful launching of the first few trusts, with their undoubted economies and advantages, the movement was taken in hand by professional promoters, who organized combinations, often with the help of underwriters, in every branch of industry where there was any promise of profit. ”

“ These men stood in the light of promoters of the straw-paper company. A promoter is one who 'brings together the persons who become interested in the enterprise, aids in procuring subscriptions, and sets in motion the machinery which leads to the formation of the corporation itself.' Cook, Stock & Stockholders, § 651. ”

“ The sponsor either ties up the hair of the young man, or else, placing the forelock on a willow board, cuts it off with a knife, or else, amongst persons of very high rank, he only pretends to do so, and goes into another room whilst the real cutting is going on, and then returns to the same room. The sponsor then, without letting the young man see what he is doing, places the lock which has been cut into the pocket of his left sleeve, and, leaving the room, gives it to the young man's guardians, who wrap it in paper and offer it up at the shrine of the family gods. ”

“ You've got to get some diversion, or you'll go all to pieces. And you say it takes competition to get you excited. A stake. All right. Listen to me. In 1915, when I put you in to run the company, the partnership agreement was that you'd be the managing partner, but I'd be the directing partner wasn't it? ”

“ You must, however, be prepared for increasing your advertising revenue, but why begrudge it when you can go one better than other advertisers? The point is this: Probably your exhibitor has a dozen advertisers under contract. Not one business is in competition. It goes without saying that a snappy series or serial will sink in, whereas a plain announcement slide of another dealer will be skimmed. ”

“ One firm in this city, in the drug business, expends 20,000 dollars a year in job printing, and 30,000 dollars in advertising. A clothing firm has expended 50,000 dollars in advertising in six months. Both establishments are now enjoying the lion’s share of patronage, and are determined to continue such profits and investments. ”

“ In one sense of the term, a donation is a subscription to the capital stock of a company. We have no doubt, at the time this section was framed, there were then in the State quite as many donations voted as there were subscriptions to stock in any other manner, and if a necessity or reason existed to protect a subscription there was also the same reason and demand to protect a donation ”

“ Smith, supra, it was indeed said that the distinction between a donation to aid a company and a subscription to its stock 'was more apparent than real,' but that was said in reference to the question of making subscriptions and donations for corporate purposes, and not with reference to the effect of a power to subscribe as conferring a power to donate. In no case to which our attention has been called has it been held that a power to subscribe stock would of itself authorize a donation. ”

“ All this places the executive in a very delicate position. On the one hand the principles of competitive business, embodied in a plenary board of control and in a critical scrutiny from the side of the business community at large, demand that all appointments, promotions, dismissals, ceremonials, pronouncements and expenditures, must be made with a constant view to their highest advertising effect ”

“ We must recognise that it is the application of this rule which has ensured the successful development of consumers' societies, since it gives to each member a reward proportionate to his co-operative zeal, to his loyalty to his shop. Besides, it is founded on one of the most certain of economic laws, the law that the success of a business enter- prise depends less on its capital than on its customers. It is therefore just that the profits should belong to those who by their acts ensure the prosperity of the society. ”

“ The promoter is the agent of the corporation and subject to the disabilities of an ordinary agent. His acts are scrutinized carefully, and he is precluded from taking a secret advantage of the other stockholders. Cook, Stock & Stockholders, § 651. 'Accordingly, it has been held that, if persons start a company, and induce others to subscribe for shares, for the purpose of selling property to the company when organized, they must faithfully disclose all facts relating to the property which would influence those who form the company in deciding upon the judiciousness of the purchase. ”

“ The policy of the company is to dispose of its wares through regular trade channels rather than to deal direct with the public, trusting to local activity as stimulated by a liberal policy of national advertising. ”

“ Taking up the system of our cooperative method of merchandizing, it gives to the people ease and money. They are not obliged to run a mile or two through the mud to buy a yard of ribbon, they have it in their own Ward, and they can purchase it twenty or thirty per cent cheaper than they ever could before I know it is frequently said by our Elders when any new system is introduced to the people, "put down your names, hand over your money, and if you are required to pay two dollars for that which is worth only one, do it and ask no questions." ”

“ When these concessions are asked for by people who intend to invest money in the country and develop a new industry it is bad enough, but the trouble is that many of these concessions are obtained by concession hunters who have barely enough money to put up as the necessary guarantee. These people, hearing of the possibility of some company starting a new industry here, immediately ask for a concession covering the industry, put up the few hundreds or thousands necessary to secure the concession, and then sell out at an enormous profit to the prospective manufacturer. ”

“ But the chief selling agent of the corporation has found it necessary, in order to keep the business going, to incur huge expenses for entertaining his customers, finds it necessary to incur great travelling expenses, to use only the most expensive hotels, and, incidentally, to drink a great deal more than his personal inclinations would call for, in keeping the business for his house. I waive discussion of the extraordinary fees which a trust promotor makes, in effecting a consolidation of big business units,—a process of exchange. ”

“ For example, a street railway corporation may donate a sum of money to an organization intending to hold a convention in the city in which it operates, with the reasonable expectation that the holding of such convention will augment its income through a greater number of people using the cars. ”

“ Even if the partnership establishes outlets which are not a part of other businesses, those outlets will be licensed to sell 'Bondified' money orders only if they show that the 'convenience and advantage of the community' in which they propose to do business will be promoted by the issuance of licenses to them. § 34.1. Finally, any 'Bondified' outlets will each have to pay the specified licensing and inspection fees and each will have to secure the required surety bond and insurance policy. ”

“ Commencing, as usual, with small advertisements and large profits, forcers in time found themselves, by stress of competition, obliged to spend a good share of their hard earnings in specially-tempting invitations to those who would go any but the right way towards being [344] wealthy; or else to seek other courses. So in 1872 we find three or four firms occupying a large share of the papers, and giving forth promises without stint. ”

“ It has paid them well to become members and will start others to do so, for of course we secure them a market in a way that helps the society and makes them no expense for advertising and the returns are large. It will be only a matter of time when they will manufacture under the name of the society. ”