Frank B. Scholl, The automobile owner's guide (1920)
“ Whenever you hear an owner say that his car is a gas eater, or that it uses twice or three times as much oil as his neighbor’s, which is the same model and make, you know at once that he, or some one who has used the car before him, either did not give sufficient attention to lubrication, or used a poor grade of oil. It is almost impossible to impress the importance of the foregoing facts upon the minds of the average motorist, and we have, as a direct result, a loss of millions of dollars annually through depreciation. ”
