Via Media

Definition and stakes

John E. Goodwin,  E-mail 101

“ However, before you turn away with a sad but knowing smile on your face shaking your head over another unlikely technological dream—you've seen it before—consider this: the main potential of the Internet is as a communication medium. Is radio and television important to businesses? What about newspapers and magazines? Or direct mail? Very few businesses make money by selling newspapers or operating radio stations, but many, many businesses use these media for advertising. ”
Source: Gutenberg

Portrait of Walter Lippmann Walter Lippmann,  Public Opinion

“ I do not pretend to know, but what I do know is that many of the direct channels to news have been closed and the information for the public is first filtered through publicity agents. The great corporations have them, the banks have them, the railroads have them, all the organizations of business and of social and political activity have them, and they are the media through which news comes. ”
Source: Gutenberg

Marie Lebert,  A Short History of EBooks

“ In content creation in the multimedia environment, it is very difficult to know who the journalist is, who the editor is, and who the technologist is that will bring it all together. At what point will telecom workers become involved as well as the people in television and other entities that come to create new products? Traditionally in the print media, for instance, we had printers, journalists, sales and marketing staff and so on, but now all of them are working on one floor from one desk. ”
Source: Gutenberg

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