Business card

Definition and stakes

Nella Braddy Henney,  The Book of Business Etiquette

“ The business card may be the same as the personal card, simply a bit of pasteboard bearing the name and perhaps the address, or it may be larger than the ordinary personal card and bear the name of the firm for which the salesman is working, and in addition, if it is a very simple design, the trademark of the firm.
Whether to rise when a caller enters and shake hands is a question to be settled by each person according to the way he likes best. It is certainly more gracious to rise and ask him to be seated before resuming one's own place.
”
Source: Gutenberg

Portrait of Lillian Eichler Lillian Eichler,  Book of Etiquette (1921)

“ No card should be crowded with a great deal of information but a busines card may bear whatever is necessary really to represent the person whose name appears upon it. The salesman or other representative of a large firm has the name of the firm on his business card and the man who is in a highly specialized kind of work such as advertising, may have the word "Advertising" engraved on his card. ”
Source: Wikisource

John H. Young,  Our Deportment

“ A lady's card should not bear her place of residence; such cards having, of late, been appropriated by the members of the demi-monde. The street and number always look better upon the card of the husband than upon that of the wife. When necessary, they can be added in pencil on the cards of the wife and daughter. A business card should never be used for a friendly call. ”
Source: Gutenberg

Get perspective with Kwize: daily news enlightened by great literature