Crowd psychology

“ Without a doubt criminal crowds exist, but virtuous and heroic crowds, and crowds of many other kinds, are also to be met with. The crimes of crowds only constitute a particular phase of their psychology. The mental constitution of crowds is not to be learnt merely by a study of their crimes, any more than that of an individual by a mere description of his vices. ”

“ HETEROGENEOUS CROWDS It is these collectivities whose characteristics have been studied in this volume. They are composed of individuals of any description, of any profession, and any degree of intelligence.
We are now aware that by the mere fact that men form part of a crowd engaged in action, their collective psychology differs essentially from their individual psychology, and their intelligence is affected by this differentiation. We have seen that intelligence is without influence in collectivities, they being solely under the sway of unconscious sentiments. ”

“ FOREWORD Since the publication of Le Bons book, The Crowd, little has been added to our knowledge of the mechanisms of crowd-behavior. As a practical problem, the habit of crowd-making is daily becoming a more serious menace to civilization. Events are making it more and more clear that, pressing as are certain economic questions, the forces which threaten society are really psychological.
Interest in the economic struggle has to a large extent diverted attention from the significance of the problems of social psychology. ”

“ This is not a useless study. Crowds are somewhat like the sphinx of ancient fable: it is necessary to arrive at a solution of the problems offered by their psychology or to resign ourselves to being devoured by them. ”

“ Of these the most important are the awareness of the crowd as a whole in the mind of each member of it and his consciousness of his membership in the whole. When a common emotion pervades the crowd, each member becomes more or less distinctly aware of the fact; and this gives him a sense of sharing in a mighty and irresistible power which renders him reckless of consequences and encourages him to give himself up to the prevailing emotion without restraint. ”

“ Hence a crowd is more readily carried away by admiration for a noble deed, or by moral indignation against an act of cruelty, than by self-pity or jealousy or envy or a meanly vengeful emotion.
At the same time, a crowd is apt to express feelings which imply less consideration and regard for others than the individual, representing the average morality and refinement of its members, would display when not under the influence of the crowd. ”

“ A second condition, which co-operates with the foregoing to keep the intellectual processes of crowds at a low level, is the increased suggestibility of its members. Here is one of the most striking facts of collective mental life. A crowd impresses each of its members with a sense of its power, its unknown capacities, its unlimited and mysterious possibilities; and these, as I have shown in Chapter III of my Social Psychology, are the attributes that excite in us the instinct of subjection and so throw us into the receptive suggestible attitude towards the object that displays them. ”

“ It has long been the habit of conservative writers to identify the crowd with the proletariat and then to feel that the psychology of the situation could be summed up in the statement that the crowd was simply the creature of passion and blind emotion. The psychology which lies back of such a view—if it is psychology rather than class prejudice—is the old intellectualism which sought to isolate the intellect from the emotional nature and make the true mental life primarily a knowledge affair. ”

“ Such exaltation or intensification of emotion is the most striking result of the formation of a crowd, and is one of the principal sources of the attractiveness of the crowd. By participation in the mental life of a crowd, one’s emotions are stirred to a pitch that they seldom or never attain under other conditions. This is for most men an intensely pleasurable experience; they are, as they say, carried out of themselves, they feel themselves caught up in a great wave of emotion, and cease to be aware of their individuality and all its limitations ”

“ These juries afford an excellent example of the heterogeneous crowd that is not anonymous. We shall find them display suggestibility and but slight capacity for reasoning, while they are open to the influence of the leaders of crowds, and they are guided in the main by unconscious sentiments. In the course of this investigation we shall have occasion to observe some interesting examples of the errors that may be made by persons not versed in the psychology of crowds. ”

“ From the standpoint of psychology, the crowd, as the term is here defined, is not merely a group of people, it is the appearance within such a group of a special mental condition, or crowd-mind. (2) The sentiments and ideas of all the persons in the gathering take one and the same direction. (3) Conscious personality vanishes. (4) A collective mind is formed: This is Le Bons "Law of the mental unity of crowds." ”

“ We see, then, that the disappearance of the conscious personality, the predominance of the unconscious personality, the turning by means of suggestion and contagion of feelings and ideas in an identical direction, the tendency to immediately transform the suggested ideas into acts; these, we see, are the principal characteristics of the individual forming part of a crowd. He is no longer himself, but has become an automaton who has ceased to be guided by his will.
Moreover, by the mere fact that he forms part of an organised crowd, a man descends several rungs in the ladder of civilisation. ”

“ I do not believe that this emotional theory is the true explanation of crowd-behavior. It cannot be denied that people in a crowd become strangely excited. But it is not only in crowds that people show emotion. Feeling, instinct, impulse, are the dynamic of all mental life. The crowd doubtless inhibits as many emotions as it releases. Fear is conspicuously absent in battle, pity in a lynching mob. Crowds are notoriously anæsthetic toward the finer values of art, music, and poetry. ”

“ Does the crowds thinking commonly show a like tendency to construct an imaginary world of thought-forms and then take refuge in its ideal system? As we saw at the beginning of our discussion, it does. The focusing of general attention upon the abstract and universal is a necessary step in the development of the crowd-mind.
The crowd does not think in order to solve problems. To the crowd-mind, as such, there are no problems. ”

“ Whoever be the individuals that compose it, however like or unlike be their mode of life, their occupations, their character, or their intelligence, the fact that they have been transformed into a crowd puts them in possession of a sort of collective mind which makes them feel, think, and act in a manner quite different from that in which each individual of them would feel, think, and act were he in a state of isolation. There are certain ideas and feelings which do not come into being, or do not transform themselves into acts except in the case of individuals forming a crowd. ”

“ Just how far the revolutionary crowds of the past have operated to provide the stereotyped forms in which present crowd-thinking is carried on, it is almost impossible to learn. But that their influence has been great may be seen by anyone who attempts a psychological study of "public opinion." ”

“ What is unconscious is the fact that the social is actually being twisted around into giving approval of the things which it normally forbids. Every crowd considers that it is vindicating some sacred principle. The more bloody and destructive the acts to which it is impelled, the more moral are its professions. Under the spell of the crowds logic certain abstract principles lead inevitably to the characteristic forms of crowd-behavior. ”

“ Timid spirits seldom voluntarily succeed in getting closer to reality than the "philosophy of as if" which characterizes the thinking both of the crowd and the psychoneurosis. What indeed is the crowd but a fiction of upholding ourselves by all leaning on one another, an "escape from difficulties by averting attention," a spiritual safety-first or "fool-proof" mechanism by which we bear up one anothers collapsing ego-consciousness lest it dash its foot against a stone? ”

“ As crowd-men we never appear without some set of principles or some cause over our heads. Crowds crawl under their principles like worms under stones. They cover up the wrigglings of the unconscious, and protect it from attack. Every crowd uses its principles as universal demands. ”

“ Those who expect to find a prescribed formula or ideal scheme of organization as a remedy for our social ills may feel that the solution to which I have come—namely, a new educational method—is too vague. But the problem of the crowd is really concerned with the things of the mind. And if I am correct in my thesis that there is a necessary connection between crowd-thinking and the various traditional systems of intellectualist, absolutist, and rationalist philosophy, the way out must be through the formation of some such habits of thinking as I have suggested. ”

“ My thesis is that the crowd-mind is a phenomenon which should best be classed with dreams, delusions, and the various forms of automatic behavior. The controlling ideas of the crowd are the result neither of reflection nor of "suggestion," but are akin to what, as [20] we shall see later, the psychoanalysts term "complexes." The crowd-self—if I may speak of it in this way—is analogous in many respects to "compulsion neurosis," "somnambulism," or "paranoiac episode." Crowd ideas are "fixations"; they are always symbolic; they are always related to something repressed in the unconscious. ”

“ Though the conscious thinking is carried on in abstract and impersonal formula, and though, as in the neurosis, the "compulsive" character of the mechanisms developed frequently—especially in permanent crowds—well nigh reduces the individual to an automaton, the crowd is one of the most naïve devices that can be employed for enhancing ones ego consciousness. The individual has only to transfer his repressed self feeling to the idea of the crowd or group of which he is a member ”

“ Being well acquainted with the psychology of castes, and also with the psychology of other categories of crowds, I do not perceive a single case in which, wrongly accused of a crime, I should not prefer to have to deal with a jury rather than with magistrates. I should have some chance that my innocence would be recognised by the former and not the slightest chance that it would be admitted by the latter. The power of crowds is to be dreaded, but the power of certain castes is to be dreaded yet more. Crowds are open to conviction; castes never are. ”

“ The close psychological relation between the neurosis and the crowd-mind is shown by the fact that the two so frequently appear at the same moment, play so easily into each others hands, and are apparently reactions to the very same social situation. ”

“ We have seen that the crowd-mind as such is a device for "kidding" ourselves, for representing the easiest path to the enhancement of our self-feeling as something highly moral, for making our personal right appear like universal righteousness, for dressing up our will to lord it over others, as if it were devotion to impersonal principle. ”

“ In fact, it is just this weakness in our nature which, as we have seen, leads us to become crowd-men in the first place. Furthermore, we have seen that any assertion of personal independence is resented by the crowd because it weakens the crowd-faith of all. ”

“ We saw in our study of crowd-ideas in general that such ideas are not working programs, but are screens which disguise and apparently justify the real unconscious motive of crowd-behavior. The crowd secures its control, first, by proclaiming in the most abstract form certain generally accepted principles, such as freedom, righteousness, brotherly love—as though these universal "truths" were its own invention and exclusive monopoly. ”

“ Le Bon has established two points which I think cannot be successfully denied: first, that the crowd is essentially a psychological phenomenon, people behaving differently in a crowd from the way they behave when isolated; and second, that the unconscious has something to do with crowd-thinking and acting. ”

“ Crowd-behavior is pseudo-social—if social organizations be regarded as a means to the achievement of realizable goods. [23] The phenomena which we call the crowd-mind, instead of being the outgrowth of the directly social, are social only in the sense that all mental life has social significance; they are rather the result of forces hidden in the personal and unconscious psyche of the members of the crowd, forces which are merely released by social gatherings of a certain sort. ”

“ The fundamental characteristics of the race, which constitute the unvarying source from which all our sentiments spring, always exert an influence on the irritability of crowds, their impulsiveness and their mobility, as on all the popular sentiments we shall have to study. All crowds are doubtless always irritable and impulsive, but with great variations of degree. For instance, the difference between a Latin and an Anglo-Saxon crowd is striking. ”

“ It is not, then, the facts in themselves that strike the popular imagination, but the way in which they take place and are brought under notice. It is necessary that by their condensation, if I may thus express myself, they should produce a startling image which fills and besets the mind. To know the art of impressing the imagination of crowds is to know at the same time the art of governing them. ”