Magazine (building)

“ A magazine has always occurred to me as the best mode to bring the architecture of this country in its best form before the public, always acknowledging the name of the professional gentlemen employed in the erection illustrated; so much so, that I have often been tempted to suggest the idea to some of the London publishers, as there the erections are as a source inexhaustible.
“Though The Builder may be an instrument of much good, if correctness of plans and details are guaranteed, its fall will be as certain, if it should be a medium of ‘book-making,’ so often seen thrown before the public. ”

“ Hence, if the editor is more keenly alert for one thing than for another, it is for the new writer. The frequency of the new note in his magazine is his salvation; for just in proportion as he can introduce that new note is his success with his readers. A successful magazine is exactly like a successful store: it must keep its wares constantly fresh and varied to attract the eye and hold the patronage of its customers. ”

“ What it means is that "production" for me, as aforesaid, means production of the little book, pure and simple—independent of any antecedent appearance; and, truth to tell, now that I wholly see that, and have at last accepted it, I am, incongruously, not at all sorry. I am indeed very serene. I have always hated the magazine form, magazine conditions and manners, and much of the magazine company. I hate the hurried little subordinate part that one plays in the catchpenny picture-book—and the negation of all literature that the insolence of the picture-book imposes. ”

“ The oldest periodical of its type, it is yet, in each new volume, a new magazine, nor simply because it presents fresh subjects and new pictures, but also, and chiefly, because it steadily advances in the method itself of magazine-making. In a word, the MAGAZINE becomes more and more the faithful mirror of current life and movement. ”

“ Eustace Tilley, one of The New Yorker's special superintendents of forestry.
THE most essential feature of a magazine is paper. You might assemble all the vast organization of The New Yorker, with its hundreds of thousands of workers in all the innumerable branches of the industry; you might gather all the type, ink and other accessories of printing ; you might even operate the huge presses week in and week out, turning out the 8,657,000 copies of The New Yorker. ”

“ With all these advantages present to literary eyes and ears, in an age of professed catering, printing, and publishing, is it not one of the greatest marvels—a huge paradox—that there is no such thing as a Builder’s Newspaper and Magazine? ”

“ Arts and Decoration, 470 Fourth Avenue, New York, also uses garden and house material, but runs also to the arts. Photographs of architecture, interior decorating, etc., here find another market.
So it is with the broad field of country-life magazines generally, as an example. House furnishing and "before and after" remodelling pictures are easily obtained and easily sold if well done.
Every class of magazines uses photographs: Literary magazines, Women's, Farm journals, Juvenile, Religious, Outdoor, Photographic, Theatrical, Musical, Art, and Trade publications. ”

“ An example of beautiful photography, at the same time picturing an unusual or artistic subject, will usually find a market in a photographic magazine, as Photo-Era Magazine or a magazine such as Shadowland. The Architectural Record demands that its prints, although of architectural subjects, be artistic and beautiful. Indeed, there is such a wide market for photographically artistic prints of beautiful subjects that the photographer is doubly rewarded who can supply these, as well as hot-off-the-bat news-photographs. ”

“ Publishers and distributors should provide such magazines in modesty sleeves, or make modesty boards available, to all outlets they supply and strongly encourage the appropriate display of their publications. Retailers should be open and transparent to show that they welcome and will act on customer feedback regarding magazine displays. ”

“ I thought a magazine was one of the paper books that Maurice is always reading.’
‘Oh!’ said Claude, laughing, ‘a magazine is a store, and as many different things are stored in those books, they are called magazines. A powder magazine is a store of barrels of gunpowder. Now do you see why it was dangerous to light a fire?’
‘It blows up,’ said Phyllis ”

“ The custom is extending of taking extra numbers of the popular magazines and lending them as if they were books though generally for a shorter period and without the privilege of renewal. When this is done, put each magazine in a binder made for the purpose, and marked with the library's name, to keep it clean and smooth, and to identify it as library property. Similar binders are often put on the magazines which are placed in the reading rooms. (See Library Bureau catalog.)
Complete volumes of the magazines are in great demand with the borrowing public. ”

“ This is not because they regard sound construction as unimportant, but because they have been taught to take it more or less for granted. Their chief concern in any product lies in what it will do for them, and they do not care a great deal about how that result is insured. An analysis of magazine advertising will reveal the fact that construction is rarely used as an advertising appeal; a count of several current issues indicates about 1 case in 20.
There is a much wider interest in materials, including furniture woods and the floor covering, drapery, and upholstery fabrics ”

“ That a magazine could succeed at all in Waco is one of the seven wonders of the literary world. That a magazine so located and written by one man, having but a paltry advertising patronage, no illustrations, no covers, could in three years' time rival the circulation of any magazine then published is as much a miracle as the parting of the Red Sea waters or the bountiful persistence of the widow's oil. ”

“ Then, too, books were expensive, because many had to be imported from abroad, and those printed here could not be sold as cheaply as now. These conditions favored the magazines, which were inexpensive and furnished to their readers, besides [10] original matter, republications of the best literature of Europe. They kept the public abreast with the times and supplied the place now occupied by the numerous libraries and books which can be purchased at a moderate cost.
Another element which the magazine of a century ago did not have to contend with so vigorously was the newspaper. ”

“ The modern magazine is a distinctly new product. When the slow, thick stream of book-making first began to spread and filter out through the new channels of periodic publication, a magazine was a serious literary production. ”

“ As a natural result of the demand for standardization of taste and material desires came the modern magazine. The magazine with a circulation of a million or two million became not unusual. The real purpose, as everyone understands, was to create through advertising, a nation-wide demand for certain commodities. The magazines were business institutions run by business men with business ends in view. ”

“ Newspapers accumulate in our houses until we sometimes burn them in sheer disgust. Magazines and old books lumber our shelves until we hardly know where to turn to put a new volume. My Brigade will relieve the householder from these difficulties, and thereby become a great distributing agency of cheap literature. After the magazine has done its duty in the middle class household it can be passed on to the reading-rooms, workhouses, and hospitals. Every publication issued from the Press that is of the slightest use to men and women will, by our Scheme, acquire a double share of usefulness. ”

“ The purchase of a Market Book is necessary if one desires seriously to make his way selling photographs to publications.
"Study the magazine" is the bromide flung always in the teeth of the beginner. But what if one can't obtain copies of the magazines which print material which the reader may easily find? Then he has only to request from the editor a sample copy of the magazine, using the address gleaned from the Market Book—and he then has the best information as to what that particular magazine wants. ”

“ My answer to your question, as to whether a magazine or simple newspaper would be the better form of publication is this,—that though many would prefer it as a magazine only, yet many more would rather see the news of the week blended in its columns. I am no artist, I am no mechanic, but I am a very great admirer of architecture, particularly of country houses and rustic cottages, churches, gardens, &c. ”

“ There are possibly 1,000 first-rate bookstores to serve a nation of well over 100,000,000 people—of whom, however, some 20,000,000 are incapable of ever reading a book of any importance in an understanding way. There are cities of 50,000 in which no first-rate bookstore exists. On the other hand a magazine like Pictorial Review, solidly established on the demand for dress patterns, or a magazine like Saturday Evening Post, [Pg 133] promulgating fiction patterns, penetrates into places where no new book is ever seen. ”

“ Why, friends of mine in England and Germany will take this magazine if I send them a sample copy. And so a list grows when everyone tries to help.”
“If we are only printing this magazine to help along our farms for poor children I don’t see why anyone in Europe would want to take the paper,” said Dot.
“Don’t you be so sure about that, Miss Dot!” said Aunt Selina. “After this organization gets agoing I believe it will make such a stir that its light won’t ‘be hidden under a bushel’ very long. Only keep your magazine at high-water mark, and you will see a marvel before the year is over.” ”

“ Considering the number of periodicals at present published in Great Britain, the extent of their aggregate circulation, and the range and variety of topics discussed in their pages, their effect on the public mind of that country for good or evil can scarcely be overestimated. A magazine holds a middle place between the legitimate literature of books and the ephemeral and generally ill-digested effusions of newspapers, and appeals, especially to the middle classes, as it were, in science, taste, and art. ”

“ Their circulations began to go up—a hundred thousand increase a month was not unknown in those days of popular delirium. Magazine publication became what it had never before been in American history, and what it has never been since—a competitive industry, instead of a camouflaged propaganda. Is it not a complete vindication of my thesis, that in a couple of years half a dozen magazines were able to build up half a million circulation, by no other means whatever than telling what the newspapers were refusing to tell? ”

“ Whether, as our trade and manufactures increased, magazines should not be established in proper places, fitted by their situation, near great roads and navigable rivers, lakes, or canals, for the ready reception and distribution of all sorts of commodities from and to the several parts of the kingdom; and whether the town of Athlone, for instance, may not be fitly situated for such a magazine, or centre of domestic commerce? ”

“ New Orleans, 1883.
My dear Krehbiel,—There is nothing in magazine-work in the way of profit; for the cent-a-word pay does not really recompense the labour required: but the magazines introduce one to publishers, and publishers select men to write their books. Magazine-work is the introduction to book-work; and book-work pays doubly—in money and reputation. I hope to climb up slowly this way—it takes time, but offers a sure issue. You could do so much more rapidly.
I find in my Oriental catalogues “Villoteau—Mémoire sur la Musique de l’antique Egypte.—Paris: Maisonneuve & Cie, 1883 (15 fr.) ”

“ Ascending from the subterranean regions, which are, by the way, so constructed under an open and little occupied court-yard that even in case of any untoward accident the least possible damage would ensue, and certainly no upheaval of whole edifices, as by the explosion of a powder magazine, would be the consequence, we arrive next in the order of production at the great foundery, occupying nearly one half of the ground floor on the Broome street front. ”

“ We propose to supply week by week a magazine fully equal in the quality of its contents to any of the popular monthly magazines; whilst the quantity of reading matter and the number of illustrations will be fully one-half of those given in publications costing six or even twelve times as much."
No one can charge the projectors of the new weekly with lacking a robust belief in its deserts and its fortunes:
"In the New Penny Magazine," the editorial pen proceeded, "readers will find themselves in possession of a treasure-house of literature old and new, both solid and entertaining. ”

“ It is the most complete newspaper establishment in existence. It has two cellars, in which are placed the two steam-engines that drive the huge presses which strike off the various editions of "The Herald." Every thing is in perfect order, and the machinery shines like polished gold and silver. The proprietor's eye is upon the whole establishment, and he is quick to notice and reprimand a fault. The street floor contains the business office of the journal, a magnificent room, gorgeous with marble, plate-glass, black walnut, and frescoes. ”

“ Then, too, on the score of emolument, justly recognised now as a very essential matter, and legitimately entitled to grave consideration, the magazine offers advantages not within the reach of either book or newspaper. ••• But after all, the great point is, that magazines are more read than any other kind of publications. They just adapt themselves to the leisure of the business man, and the taste of the idler ”