The partnership of paint (1920)
“ Think of paint as an advertising medium. In an eastern city a florist operates delivery cars that are painted a beautiful green. Everybody in town knows him—and it seems as if everybody in town who buys flowers, buys them at his shop. A wholesale grocery concern in another city has its fleet of trucks painted a brilliant crimson in key with their advertising campaign for Crimson Band Coffee. Every one of these trucks always looks as if it had just left the paint shop. Their owners believe in the partnership of paint. ”
